Innisfree shrank from 13 Hong Kong stores to 5, closing its 12-year Causeway Bay flagship

Innisfree, Amorepacific's natural-ingredient beauty brand, rode the Korean Wave into Hong Kong with street-level road shops. Its Causeway Bay flagship on Yun Ping Road — a green wall of grass that stood for 12 years and became a neighbourhood meeting point — anchored a network that still counted 13 stores in early 2022, plus counters inside Watsons and sales through HKTVmall and ZALORA. The brand aimed at 20-to-26-year-olds with affordable skincare and makeup.

The retreat came one store at a time. In February 2025 the Causeway Bay flagship closed after its lease expired. On April 11, 2026 the Tsim Sha Tsui store at K11 Art Mall and the Kwai Fong store shut together with a 'Goodbye & Thank You Sale' of up to 30% off, leaving six stores. Then the Taikoo store at Cityplaza closed on July 29, 2026, leaving just five: SOGO Kai Tak, Popcorn Tseung Kwan O, Tuen Mun Town Plaza, Telford Plaza and Langham Place Mong Kok.

No official reason was given for any closure. Shoppers supplied their own: the brand had lost its distinctive character through years of repositioning; multi-brand K-beauty retailers like Olive Young — which the press itself suggested as the shopping alternative — captured the 'buy Korean' footfall; and the heavy fragrance in its formulas fell out of step with changing preferences. The closures followed Nature Republic and Etude House exiting Hong Kong entirely, and shoppers openly asked whether Innisfree would be next to leave.