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The encyclopedia · Strategy & Leadership · Strategic decision · 2024–2026

Katana's immersive theme park in Odaiba lasted two years — ¥6.9B in losses

Katana opened Immersive-Fort Tokyo in March 2024 in the shell of VenusFort. Demand missed the plan; it closed on 28 February 2026, roughly ¥6.9B in the red.

Katana · Immersive-Fort Tokyo · 2026-02-28

What happened

Katana took its biggest bet to Tokyo: Immersive-Fort Tokyo, billed as the world's first theme park composed entirely of immersive experiences — theatre, attractions and shops staged around you. It opened in March 2024 in a limited-term use of the former VenusFort site in Odaiba, some 30,000 square metres re-used as-is from the mall that had ended operations there.

The business case assumed crowds split 70/30 between casual 'light' visitors and committed 'deep' visitors. The reality was inverted: the light visitors who were supposed to spend on food and merchandise never came in force, while deep visitors stayed long and capped how many bodies the park could turn over. A renewal on 1 March 2025 bet the park entirely on deep experiences with per-attraction ticketing — and still did not produce the numbers.

Katana booked a net loss of ¥5,546 million in FY2024 and ¥1,307 million in FY2025, with impairments in both years. On 25 December 2025 the company announced the end: after the pivot to deep experiences, the facility's scale no longer fit the business model, and results had deviated greatly from the initial plan. The final day of operations was 28 February 2026 — two years.

Why it happened

  • The model was built for a visitor mix that never showed up; 30,000 square metres demanded crowds the concept could not pull.
  • The 2025 renewal fixed the concept but stranded the real estate — deep experiences want intimacy, not a converted mall.
  • The operator conceded as much: the closure came earlier than the planned business period, with losses accepted 'with gravity and sincerity'.
What it cost¥6.9B in losses; park gone in two yearscostly

The lesson

Katana built for casual crowds that never came, then pivoted to deep experiences that capped throughput — two years and ¥6.9 billion in losses later, the world's first all-immersive park closed.

Aftermath

Katana continues its marketing and consulting work — Huis Ten Bosch, Marugame Seimen, Seibuen — and Morioka says a new facility somewhere else is 'not zero'. On-site staff moved to Junglia Okinawa; the Odaiba site, a borrowed shell all along, went back to its owners.

Sources

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