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The encyclopedia · Strategy & Leadership · Financial decision · 1949–1987

Hugo Hettich made annual clocks for 35 years — then employees sued and dollar collapsed

A German clockmaker's restructuring would cut 30 jobs. 16 employees sued to keep theirs, and the plan died. Then the dollar halved, killing 60% of its market.

Hugo Hettich Uhrenfabrik GmbH · Herbert Trenkle Uhrenfabrik · 1984-06-22

What happened

Hugo Hettich Uhrenfabrik was founded in 1949 in Ludwigshafen am Bodensee by watchmaker Hugo Hettich, who had previously operated a joint venture since 1942. The company specialised in 'Jahresuhren' (annual clocks) with a patented floating-balance escapement that ran for a full year on one winding. These decorative clocks were popular as wedding gifts and sold across Germany and internationally.

By the 1970s the company employed up to 250 people and exported 60% of its production, mainly to the United States, Britain, France and Italy. In 1979, the founding family sold a 75% stake to brothers Bruno and Günther Söhnle. Under new ownership the company struggled — turnover hit 9.8 million DM in 1981 but fell to 8 million DM by 1983 with a 600,000 DM loss. The product line had not been updated in years and the company had not invested 500,000 DM needed to develop a cheaper movement.

In June 1984 the company filed for judicial comparison proceedings (the German equivalent of Chapter 11). Insolvency administrator Volker Grub designed a rescue plan: cut 30 of 92 jobs and reduce excessive piecework rates. The works council agreed to a social plan. Twenty-eight employees were given notice. Then 16 of them filed protection-against-dismissal lawsuits, backed by the works council and IG Metall. The lawsuits blocked the plan. Formal bankruptcy proceedings opened on 31 August 1984.

The business was sold via asset deal in December 1984 to Herbert Trenkle Uhrenfabrik, which took over equipment, patents and 65 employees. The Ludwigshafen branch kept operating under lease. Then in spring 1987 the US dollar collapsed from 3.30 DM to 1.80 DM within months. Hugo Hettich's main export market evaporated overnight. Trenkle's own plant had already filed for bankruptcy. The Ludwigshafen factory closed its doors on 31 May 1987.

Why it happened

  • A rescue plan that required 30 layoffs was blocked when 16 employees sued to keep their jobs, backed by IG Metall — the restructuring had no Plan B and collapsed.
  • The dollar exchange rate halved from 3.30 to 1.80 DM in spring 1987, destroying 60% of the company's export market in a single quarter — a currency shock no restructuring could survive.
  • The company had underinvested in R&D for years and lacked the 500,000 DM needed to modernise its movement, leaving it vulnerable to competition even before the labour and currency crises.
  • The sale to Herbert Trenkle only delayed the end — Trenkle's own business was already on the edge, and the dollar collapse took both companies down together.
What it cost250 employees to zero; factory closed 1987costly

The lesson

A restructuring plan that everyone supports except the people being laid off is not a plan — it is a negotiation that has not happened. Hugo Hettich had one shot at survival and 16 suits killed it.

Aftermath

Hugo Hettich Uhrenfabrik filed for bankruptcy in August 1984 and was sold to Herbert Trenkle in December 1984. The Ludwigshafen factory operated under lease until May 1987, when the dollar collapse forced its closure. Trenkle's own plant in Schwenningen also closed at the end of May 1987. Around 55 workers lost their final jobs at the Ludwigshafen site. The Hugo Hettich brand and its annual clocks did not survive.

Sources

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