Hazukido was Taiwan's hottest croissant chain in Hong Kong — then 12 stores became zero

Hazukido (八月堂), a Taiwanese croissant bakery brand founded in 2017 by Liu Chia-wen, entered Hong Kong in 2018 at the height of the croissant craze. The brand quickly expanded to 12 locations across Hong Kong, with stores in prime shopping malls and high-traffic areas. Its flaky, layered croissants became a social media staple and the brand was considered one of the most successful Taiwanese F&B exports to Hong Kong of its era.

By 2025, however, Hazukido had closed every one of its Hong Kong stores. The retreat was gradual: stores in less profitable locations shut first, and eventually the last remaining branch — in Sheung Shui — also closed. The brand gave no public announcement of the full exit. Its Hong Kong operations, like many Taiwanese F&B chains that expanded aggressively into the market, could not sustain the rent structure and competitive intensity of Hong Kong's bakery sector.

Hazukido's Taiwan home market continued operating, but the Hong Kong exit represented a failed overseas expansion. The brand had ridden a food trend wave into a market where rents and labour costs demanded a much higher volume than a single-product bakery could generate. The closure reflected a broader pattern of Taiwanese F&B chains that entered Hong Kong during the 2015-2020 boom and exited during the 2024-2026 contraction.