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Gawker published a sex tape, a jury ordered $140M — and a blog empire died overnight

Gawker published a 2-minute sex tape of Hulk Hogan — a $140M verdict funded by Peter Thiel forced it into bankruptcy and sale within 3 months.

Gawker Media · 2012-10-04

What happened

On October 4, 2012, Gawker editor A.J. Daulerio published a two-minute excerpt from a 30-minute sex tape of professional wrestler Terry Bollea (Hulk Hogan) with Heather Clem, including ten seconds of explicit sexual activity. Bollea sued Gawker for invasion of privacy in Florida state court. The case attracted little attention until trial.

During the March 2016 trial, Daulerio admitted under cross-examination that the depiction of Bollea's genitalia had no news value. When asked at what age a non-consenting subject would make a sex tape non-newsworthy, Daulerio answered 'four' — a flippant comment that demolished the defense's credibility with the jury. After two weeks, the jury awarded $115 million in compensatory damages and $25 million in punitive damages — $140.1 million total. Post-trial motions to reduce the amount were denied.

The $140 million verdict was more than Gawker could survive. It was later revealed that Silicon Valley billionaire Peter Thiel had secretly funded Bollea's lawsuit with $10 million. Thiel's motivation was personal: Gawker had published an article outing him as gay in 2007. He called his funding 'one of my greater philanthropic things.' Gawker filed for Chapter 11 bankruptcy on June 10, 2016, just three months after the verdict.

At auction in August 2016, Univision Communications bought Gawker Media's six websites — Deadspin, Gizmodo, Jalopnik, Jezebel, Kotaku, and Lifehacker — for $135 million. The flagship Gawker.com was shut down. In November 2016, Gawker and Bollea reached a $31 million settlement that included the removal of three articles, including the sex tape post. The verdict and its aftermath became a landmark case at the intersection of privacy, free speech, and the power of litigation funding.

Why it happened

  • Gawker published a sex tape with no news value — its own editor admitted on the stand that showing a celebrity's genitals served no journalistic purpose, handing the plaintiff the case.
  • An editor said he would consider a sex tape non-newsworthy only if the subject was under age four — the remark destroyed Gawker's credibility with a jury that was already sympathetic to Hogan.
  • Gawker's recklessness had made a powerful enemy — Peter Thiel spent $10M funding the lawsuit against Gawker, turning a privacy case into an existential threat that no insurance could cover.
  • The $140M verdict was more than the company was worth — Gawker had no way to pay or post a bond for appeal, so the judgment itself forced bankruptcy regardless of any eventual appellate outcome.
What it cost$140M verdict; Chapter 11; company sold for $135Mcostly

The lesson

If your editor cannot name the journalism in a story on the witness stand, the story probably did not belong in print. And a jury will tell you so.

Aftermath

Gawker filed Chapter 11 in June 2016. Univision bought its six websites for $135M in August; Gawker.com was shut down. Gawker settled with Bollea for $31M in November 2016, removing three articles. The case remains a landmark in privacy law and a cautionary tale about litigation funding — a single deep-pocketed funder can destroy a media company. Peter Thiel's role sparked debate about billionaire-funded litigation as a threat to press freedom. Founder Nick Denton filed personal bankruptcy over his share of the judgment.

Sources

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