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Gameloft lost half its workforce after Vivendi's hostile takeover

Vivendi bought Gameloft in a hostile 2016 takeover. Within three years, the mobile gaming pioneer had closed 10 studios and halved its 5,000-person workforce.

Gameloft · Vivendi · 2016-06

What happened

Gameloft was founded in Paris in 1999 by Michel Guillemot, one of the five brothers who co-founded Ubisoft. The company grew rapidly during the mobile gaming boom, reaching 5,000 employees and over €300 million in annual revenue by the mid-2010s. It operated studios in more than 20 countries and was one of the world's largest mobile game publishers, with titles including Asphalt, Modern Combat, and Dungeon Hunter.

In October 2015, the French media conglomerate Vivendi began acquiring Gameloft shares. Despite the board's opposition, Vivendi accumulated 30% by February 2016 and launched a hostile takeover bid. The acquisition was completed on 1 June 2016, with Vivendi holding 56% of shares. Michel Guillemot resigned on 29 June to join his brothers at Ubisoft and help defend against a similar takeover attempt.

The takeover triggered a brutal restructuring. Gameloft had already closed seven studios in 2015 due to a €16.6 million net loss. Under Vivendi's ownership, further closures followed in Auckland, Valencia, Madrid, the UK, and Budapest. The workforce shrank from over 5,000 to less than 3,000 within three years. The company did not return to regular profitability until 2022, when Disney Dreamlight Valley marked a successful pivot to premium PC and console games.

Why it happened

  • Vivendi's debt-funded acquisition loaded Gameloft with a parent that prioritised cost-cutting over game development — the opposite of what a creative studio needs to survive.
  • The hostile takeover created deep instability: the founder and key talent left, and the culture of rapid iteration was replaced by a bureaucracy that struggled in a fast-changing market.
  • Gameloft's mobile-first strategy was already under pressure from a saturated market and rising user-acquisition costs — the takeover made it impossible to invest through the disruption.
  • Vivendi's ownership incentivised short-term cost reduction over product investment, and the resulting studio closures destroyed the diversity that had made Gameloft a hit factory.
What it cost10 studios closed; 5,000→3,000 staff; founder lostcostly

The lesson

A hostile takeover by a conglomerate with no gaming expertise can destroy a studio faster than any market downturn. The cost-cutting that follows is the opposite of what a creative business needs.

Aftermath

Gameloft continued operating under Vivendi ownership, but on a much smaller scale. The company's pivot to premium PC/console games with Disney Dreamlight Valley in 2022 marked a strategic turnaround. As of 2025, Gameloft employed 2,366 people and reported €303 million in revenue. The case is studied in the French gaming industry as a cautionary tale about the cost of hostile takeovers in creative sectors.

Sources

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