Deliveroo called time on nine years in Hong Kong

On 10 March 2025, London-listed Deliveroo announced it would end its Hong Kong operations on 7 April 2025. The company said it could no longer offer riders, restaurants and customers the service level it wanted and that continuing would require capital it was unwilling to commit. Kroll partners Cosimo Borrelli and Jocelyn Chi were appointed as provisional liquidators to wind down Deliveroo Hong Kong's business and assets.

Hong Kong was one of Deliveroo's earliest Asian markets, launched in 2015. By 2025 it had been overtaken by a two-front fight: long-time rival Foodpanda and Meituan's Keeta, which entered Hong Kong in May 2023 and used heavy subsidies to grab share quickly. Deliveroo's CEO Will Shu had already ruled out matching endless promotions, framing the market as a money pit that would not meet the group's return targets.

As part of the exit, Deliveroo signed an agreement for Foodpanda to take on some of its restaurant and rider relationships during a transition period. Customers were told to spend gift-card balances and account credits before the final cutoff. The withdrawal left Hong Kong's food-delivery market as a contest between Foodpanda and Keeta.