The encyclopedia · Strategy & Leadership · Strategic decision · 1979–2026
47-year-old C.W. Sellors collapsed in 2026 — a Watchfinder founder bought it back
Founded in 1979, the Derbyshire jeweller and watch retailer grew to 10 shops. In 2026 it entered administration; 36 staff lost their jobs before a March rescue.
C.W. Sellors · Jura Watches · W. Hamond · 2026-01-13
What happened
C.W. Sellors (Gold and Silversmiths) Limited was founded in 1979 by Christopher Sellors, who began by selling marble and granite pen holders and paperweights. In 1985 he opened the first jewellery boutique in Bakewell under the name Blue John Gallery, building a reputation around rare Derbyshire Blue John gemstones. The business grew to about 10 locations across the UK — Bakewell, Ashbourne, Matlock, Shrewsbury, York and Whitby among them — and expanded into watches, operating the online watch retailer Jura Watches and the W. Hamond brand. The founder died in October 2023 at 64.
On 13 January 2026, Lee Causer and Ben Peterson of BDO LLP were appointed joint administrators of the company. The business had employed 86 staff; 36 were made redundant immediately, with about 50 kept on to assist the administrators while a buyer was sought. BDO blamed challenging trading conditions: rising overheads and lower demand for high-end products. Local reports described suppliers going unpaid for months before the collapse.
Two months later, on 18 March 2026, the business was bought out of administration by a consortium led by Stuart Hennell, co-founder of the pre-owned watch retailer Watchfinder, with former Fabergé CEO Antony Lindsay joining as chief executive. Rebecca Sellors, daughter of the founder, stayed on as managing director. The company — and the Jura Watches and W. Hamond brands — continued trading under the new ownership.
Why it happened
- Rising overheads across a 10-shop high-street estate collided with falling demand for high-end jewellery and watches, squeezing margins that had been comfortable for decades.
- The death of founder Christopher Sellors in 2023 removed the driving force behind the business, and the family-run operation struggled to adapt without him.
- The online watch business had shifted to grey and pre-owned markets — where Watchfinder-style platforms competed directly — while the jeweller's high-street model kept paying for stores.
- The company continued expanding its store estate even as footfall and discretionary spending fell, leaving it over-committed to property costs when trading turned.
The lesson
A family business built on one person's reputation does not survive his absence. C.W. Sellors kept its name, but the founding family lost control within two years of the founder's death.
Aftermath
The business was rescued on 18 March 2026 by a consortium led by Watchfinder co-founder Stuart Hennell, with former Fabergé CEO Antony Lindsay as chief executive and Rebecca Sellors staying on as managing director. The company remains in administration as a corporate entity while the rescue deal continues to be executed.
Sources
- Yahoo News — Dozens made redundant as famous Derbyshire jewellers CW Sellors enters administration (Jan 2026)
- Companies House — C.W. Sellors (Gold and Silversmiths) Limited, company 02284689 (status: in administration)
- WatchPro — Administrators Say No Prospect Of C.W. Sellors Being Rescued (Jan 2026)
- Professional Jeweller — C.W. Sellors acquired out of administration (Mar 2026)
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