The encyclopedia · Product & Design · Product decision · 2016–2020
Apple slowed down old iPhones to stop them crashing — and never told anyone
A 2017 iOS update silently throttled aging iPhone batteries. Owners assumed their phone was dying — Apple paid up to $500M to settle the lawsuits.
Apple · 2017-12
What happened
In an iOS update pushed in late 2016 and expanded through 2017, Apple began throttling processor performance on iPhones whose batteries had degraded enough to risk sudden shutdowns under peak load. Apple's stated goal was to keep aging phones usable rather than crashing mid-task. The company did not disclose the feature at launch or explain it in any release note a typical user would see.
Users noticed their iPhones getting slower after updates and, without an official explanation, concluded their phones were simply wearing out — a common and profitable assumption for a company that also sells new phones. When outside benchmarking in December 2017 confirmed the throttling was deliberate and tied to battery age, the story broke as 'Apple slows down your iPhone to sell you a new one,' regardless of the actual, defensible engineering reason.
Apple apologized, cut the price of an out-of-warranty battery replacement from $79 to $29 for a limited period, and added a battery-health screen in iOS 11.3 letting users see degradation and disable throttling manually. But the damage was done: more than 60 consolidated class-action lawsuits followed in the US, and regulators in France and Italy separately fined Apple for failing to disclose the practice.
Apple settled the US class action in 2020 for between $310 million and $500 million, roughly $25 per eligible device, without admitting wrongdoing. France's competition authority fined Apple €25 million in 2020, calling the lack of disclosure a deceptive commercial practice. The episode became shorthand — 'batterygate' — for a defensible technical decision destroyed by the choice not to explain it.
Why it happened
- Apple made a legitimate engineering trade-off — throttle performance rather than risk random shutdowns — but did not disclose it to users experiencing the slowdown.
- Without an explanation, users defaulted to the most self-serving interpretation: that Apple wanted them to buy a new phone, a belief the company had every incentive to prevent from spreading.
- The throttling behavior only became public through independent third-party benchmarking, not through an Apple announcement, so the company controlled none of the narrative once it broke.
- Apple's fix — a battery-health screen — was the disclosure it should have shipped with throttling itself, arriving only after the reputational damage was done.
The lesson
A defensible engineering decision made in secret gets read in the worst light once discovered. The battery-health screen Apple eventually shipped was the disclosure that should have come first.
Sources
- Reuters — 'Apple to pay up to $500 million to settle U.S. lawsuit over slow iPhones', 2020
- Autorité de la concurrence — decision fining Apple €25 million for deceptive commercial practices, 2020
- BBC News — 'Apple's iPhones slowed to tackle ageing batteries', 2017
spotted an error? The club wants to know.
More like this
Frigidaire's gas ranges delayed ignition long enough to build up gas
191,000 Aroeve air purifiers recalled after 37 overheating reports
Panasonic recalled 11,480 toaster ovens over an exposed power cord
Somewhere, someone solved the problem this company failed at. 2nd Opinion →

Comments · 0
Sign in to join the comments.