Xinba's Xinxuan fined ¥1.75M for a milk powder that 'cured rhinitis'

On October 19, 2024 the top Kuaishou streamer Xin Youzhi — known as Xinba — and his apprentice Dandan hosted a livestream selling 'Hepunuo' modulated milk powder with claims that it could treat rhinitis, fever, athlete's foot, bad breath and urticaria, and sharply improve immunity within two hours. Modulated milk powder is food; none of those are things it does.

Guangzhou's Baiyun District market regulator investigated and on January 26, 2025 fined Guangzhou Xinxuan Network Information Technology — the streamers' selling company, wholly owned by Guangdong Xinxuan Holdings — ¥1.75 million for false commercial advertising. The penalty surfaced publicly in early February 2025.

The fine is small next to what these streams sell in a single night, and the record explains why the model persists: the same operation promoted 'bird's nest' that tested as sugar water in 2020, and its 2025 new-year seafood gift packages drew complaints of leaking black liquid and empty crab shells. Over 800 consumer complaints against 'Xinba livestream' sales are logged on public complaint platforms. Each scandal costs a fine; the audience keeps paying.