Virginia Fonseca's bet looked spontaneous — prosecutors said she earned 30% of losses

During the 2026 World Cup, influencer Virgínia Fonseca posted herself betting on Cape Verde versus Argentina — content that read as a spontaneous personal moment. Prosecutors said it was paid advertising for Blaze, operated in Brazil by Foggo Entertainment, disguised inside lifestyle and family content without identification. The bet lost; the arrangement allegedly paid the influencer 30% of the losses of the bettors she recruited.

On 8 July 2026 MPDFT — the Public Ministry of the Federal District — filed a civil action describing an 'engineering of predatory exploitation': content promising easy money, promotional emails with artificial urgency, and remuneration clauses tying influencer pay to bettor losses and betting volume. It asked for R$120 million in collective moral damages, suspension of the loss-share clauses, and daily fines of up to R$1 million for Blaze and R$500,000 for Fonseca.

On 21 July a court granted the injunction: 48 hours to remove non-compliant betting content, and a bar on promising guaranteed gains, presenting betting as income, investment or a way to recover losses, or suggesting there is no risk — with a R$100,000 fine per proven violation. The ad must be an ad, even inside a family vlog.