Top Ten Kids printed 'come inside me' on a toddlers' fleece set — full recall

What happened

Why it happened

• The brand shipped a design reviewed only for how it looked, not for what the printed words said — nobody on the line read the English on the garment.
• The collaborator's artwork was taken as-is; the phrase 'come inside me' carried a sexual meaning that no reviewer in the Korean-language pipeline caught.
• Because the product was infant clothing, the failure hit the most sensitive possible audience and turned a quality slip into a trust and safety issue.
• The error was found by a parent after purchase, not by the brand's own inspection, proving the review gate had been skipped entirely.
• The recall and full refund were the only clean response: the brand had to pull every unit and refund every buyer to avoid a wider market withdrawal.

Aftermath

On 30 October 2025 Top Ten Kids confirmed reports that its '유아 차윤아트 플리스 셋업-PINK' infant fleece set carried the phrase 'come inside me' beside a rabbit illustration from collaborating artist Lee Cha-yoon. The brand halted sales across all channels the same day, completed a full recall, and offered a full refund to every purchaser. In its official apology it said the lack of phrase review was 'the brand's clear responsibility' and pledged to re-examine its entire inspection process; the artist also apologised. The brand is under Shinseong Trading, which also runs the Topten SPA chain.