Paid-advice KOL 曲曲大女人 was ordered to pay ¥7.58M for concealing income

曲曲大女人, a paid-consultation KOL known for selling expensive relationship and emotional advice, was named on 1 April 2025 by Shanghai's tax inspection bureau in a case over concealed income.

The tax authority found she had taken large sums through personal accounts to hide earnings, and converted income that should have been taxed as photographic-and-labour income into business income under a 核定征收 (deemed-collection) arrangement, which taxed it at a far lower rate.

Over the previous two years she had declared only a little over ¥600,000 of income. The total underpaid was assessed at ¥7,580,000, which she has since paid in full.

The case became a public example for the influencer economy, where earnings are large, cash flows are personal, and the tax treatment of new income types had long been a grey area.