The encyclopedia · People & Management · Operational decision · 2020–2026
Printemps cut 229 jobs and its Rennes store — with no CEO at the helm
On 7 April 2026 Printemps announced 229 job cuts and the closure of its Rennes store — its third shrinkage round, run by a group with no CEO since late 2025.
Printemps · 2026-04-07
What happened
On 7 April 2026 Printemps announced the third shrinkage of its modern era: 229 job cuts out of a workforce of roughly 3,300 across 30 stores and four e-commerce sites, with 17 roles modified and 91 new positions created, and the closure of its Rennes store — renovated in 2013, employing 51 people. The announcement came from a group with no chief executive since Jean-Marc Bellaiche left in September 2025, owned since 2013 by Qatari investors through the Luxembourg vehicle Divine Investments SA.
Management's explanation was structural rather than personal: a sustained slowdown in consumer goods sales, falling purchasing power, and competition from ultra-fast fashion and the second-hand market. The group's circular-economy programme, 'Second Printemps', running since 2021, had not blunted the pressure.
The history of the cuts shows the pattern. In 2020 the group closed seven stores — among them Paris Place d'Italie, Le Havre, Strasbourg and Metz — and cut 428 jobs. The Brest store passed through judicial liquidation twice, in March 2025 and March 2026, before closing for good after 67 years. Rennes follows, even though the group's stores still draw around 70 million visitors a year.
The case is a department-store institution shrinking faster than it can adapt: each round smaller than the last, and the rounds keep coming.
Why it happened
- Three shrinkage rounds in six years means each earlier fix undershot — the problem is the format's position in the market, not the execution of any one plan
- Rennes had been renovated in 2013; even a modernised regional store no longer carries its costs once traffic and purchasing power fall
- The cuts were announced with no CEO in the chair — a governance gap at exactly the moment a turnaround needs an owner
- Second-hand and ultra-fast fashion take the middle of the market from both directions at once, and a circularity programme did not win the customers back
The lesson
When the middle of the market is hollowed out, restructuring rounds manage the decline without reversing it. Each plan buys time; none buys customers.
Aftermath
The reorganisation has been presented to the social partners, with 91 positions created as 229 are cut, and the remaining estate rebuilt around the flagships. No successor to Bellaiche has been announced. For the Qatari owners the test is patience: a market that keeps moving toward resale and low prices, against a group that has now reorganised three times in six years.
Sources
- Le Parisien — Les grands magasins Printemps suppriment 229 postes et ferment leur magasin à Rennes (7 Apr 2026)
- Yahoo Actualités (AFP) — Printemps réduit la voilure : 229 emplois supprimés et un grand magasin fermé (7 Apr 2026)
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