The encyclopedia · Finance & Accounting · Financial decision · 2015
Posco's first-ever loss came with 35 scrapped units — the bill for steel built at the top
Korea's largest steelmaker logged its first-ever net loss in 2015 and scrapped 35 businesses, including a steel mill in India. The steel cycle had turned.
Posco · 2016
What happened
In January 2016 Posco, South Korea's largest steelmaker, reported its first-ever net loss: 96 billion won ($79.4 million) for 2015. Operating profit fell 25 percent to 2.41 trillion won, and sales fell 10.6 percent to 58.19 trillion won. For a company that had been a symbol of Korea's industrial rise, the red ink was a first.
Posco blamed weak global demand for steel and adverse currency movements — a prolonged slump in its core steel business, driven in large part by Chinese overcapacity flooding the world market. The loss was modest for a group of Posco's size; the signal was the direction.
Under chairman Kwon Oh-joon, the company had already been retreating from the expansion of the boom years. It scrapped about 35 businesses and offices at home and abroad, including its Odisha steel-mill project in India, and said it would restructure a further 35 by the end of the year to refocus on its core.
The overseas mills and resource projects committed when steel was booming were precisely the ones being unwound. A first-ever loss is less about the size of the number than the admission behind it: the growth strategy had run out of market, and the capacity built at the top of the cycle was now being written off.
Why it happened
- Posco expanded overseas — steel mills and resource projects — during the commodity supercycle, when demand from China made every added ton look profitable
- When Chinese overcapacity flooded the global market and steel prices fell, that added capacity was the first to lose money and the first to be scrapped
- Adverse currency movements made overseas assets worth less in won, accelerating the writedowns on the same projects
- A first-ever net loss for a national champion signals that a growth strategy has run out of market, whatever the size of the loss
The lesson
Capacity committed at the top of a commodity cycle is the first thing scrapped at the bottom. Overseas mills that looked like growth while steel boomed became the writedowns behind a first-ever loss.
Sources
- The Korea Herald — POSCO records net loss for first time (28 Jan 2016)
- Yonhap — POSCO swings to net loss in 2015 (28 Jan 2016)
- Posco Report 2015 (company annual report, PDF)
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