Meesho hired for a boom that ended — then cut 15% and called it a judgement error

Meesho built India's largest social-commerce platform by letting small resellers sell through WhatsApp and other messaging apps. Funded by SoftBank, Prosus and others, it grew its headcount rapidly during the 2021–2022 funding surge, hiring for a market that was expanding faster than it actually was.

By May 2023 the company had laid off 251 employees — 15% of its workforce — in its third round of cuts. CEO Vidit Aatrey acknowledged 'judgement errors in over-hiring' and announced a severance package. The admission was unusually direct for a founder: the hires were not a restructuring or a strategic pivot; they were a mistake, made when capital was cheap and the assumption was that growth would pay for it.

The Case Centre later published a case study on Meesho's restructuring, making the layoff a teaching example of what happens when a company's hiring curve outruns its revenue curve. The lesson is not unique to India or to e-commerce: every round of easy money produces a cohort of companies that confuse a funding round with a business model.