Manner Coffee grew to become one of China's most prominent specialty coffee chains by offering barista-made drinks at mass-market prices. The model depended on extreme labour efficiency: minimal staffing per store, high order volume, and semi-automatic espresso machines that required skilled, fast baristas.

On 17 June 2024, two separate barista–customer conflicts erupted at Shanghai stores on the same day. At the Weihai Road store, a female barista threw coffee powder at a customer during a dispute over order preparation. At the Meihua Road store in Pudong, a male barista slapped a customer after a complaint about wait times. Surveillance footage went viral on 20 June. The company's operating entity, Shanghai Yinhe Industrial, issued an apology on 21 June.

The incidents shifted public discussion from individual blame to systemic labour issues. Reports documented understaffing, unrealistic output targets, and opaque performance criteria. The conflicts became a case study in how cost-optimised service models break at the human layer.

In February 2025, the labour problem resurfaced: employees across multiple cities collectively demanded the 13th-month salary that had been promised during recruitment but withheld without explanation. Workers reported opaque bonus criteria — some with warning letters received bonuses while others with clean records did not. The company issued no public response.

Two viral barista–customer conflicts on 17 June 2024 and a February 2025 unpaid 13th-month salary backlash cost Manner Coffee public trust and employee morale.

Manner's cost model required extreme labour efficiency — minimal staff per store handling high order volumes — creating conditions where baristas had no margin for delays or complaints.

Semi-automatic espresso machines require skilled, fast operators; the chain's growth outpaced its ability to recruit and retain baristas who could sustain the pace.

The 13th-month salary was promised during recruitment but withheld without transparent criteria, destroying the trust that keeps frontline staff engaged under pressure.

Two physical conflicts on one day signalled systemic breakdown, not individual failure — but the company's response addressed the incidents without addressing the staffing model that produced them.

When every barista is one bad customer away from snapping, the problem is the staffing model — not the people who break under it.

Manner Coffee continued operating but faced sustained public scrutiny over labour practices. The 2025 bonus dispute confirmed that the 2024 conflicts had not prompted structural change. The case became a reference point in China's broader debate about gig-economy labour standards in premium-priced service brands.

FOLLOW THE EVIDENCE

The sources

  1. 腾讯新闻 — 专题报告:被打工人怒火'烧'中的Manner (2024-06-27) news.qq.com
  2. 观察者网 — MANNER咖啡遭员工集体索要年终奖 (2025-02-12) guancha.cn
  3. 界面新闻 — Manner咖啡再度'惹怒'员工 (2025-02) m.jiemian.com