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Lush's Taiwan agent Asia Lida collapsed — 28 stores shut, staff paid in soap

Lush's Taiwan agent Asia Lida shut 28 stores overnight in April 2010, leaving 105 employees unpaid and its stock auctioned at 20% of market value.

Lush · Asia Lida International (亞洲麗達) · 2010

What happened

Asia Lida International had been the Taiwanese agent for Lush, the British handmade cosmetics brand, since 2001 — and Lush was its cash cow. In April 2010 the company collapsed without warning: all 28 stores across the island closed overnight, and 105 employees were told their March salary would be paid in inventory stock, mainly soap.

The chairman, Yeh Chang-lu, vanished and the office was empty. The company had been rumoured to be in financial trouble two years earlier and owed the bank several million NT dollars. Its Zhongxiao store sold goods at half price to raise cash in the final days.

In June 2010 the court seized about 2,600 items of soap and shower gel from the company and auctioned them for NT$351,000 — around 20% of market value. Liberty Times reported the cause as the chairman's continuous losses on side investments: Lush's money had been bet on ventures that kept losing, and when two major shareholders withdrew in early 2010, that was the last straw.

Why it happened

  • The chairman kept betting the agency's money on side investments that lost money, until Asia Lida could not pay salaries or the bank.
  • Two major shareholders pulled out in early 2010 — the last straw for a company already drowning in debt and rumoured to be in trouble since 2008.
  • Staff were paid in soap stock and shops sold goods at half price to raise cash, which ended in a court seizure and an auction at 20% of market value.
What it cost28 stores shut; 105 staff unpaid; goods sold at 20% of valuecostly

The lesson

An agency's cash is its safety net: the brand's money is not yours to bet on side ventures.

Sources

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