Profumerie Vezzoli, a 65-year-old Lombardy perfumery chain, was liquidated in 2025

Profumerie Vezzoli was a family perfumery business based in Rovato, in Italy's Brescia province, running shops in three towns — Rovato, Erbusco and Sarnico — since 1960. In 2024 the company had been entered in Lombardy's register of historic businesses, recognition of more than six decades of continuous trading.

A year later it was gone. On 30 June 2025 the Court of Brescia opened judicial liquidation proceedings (procedure 151/2025) and all three stores were closed at the same time. The court-supervised procedure exists to sell off the company's assets for its creditors.

Local coverage attributed the collapse to large-scale distribution and Amazon: the big perfumery chains and online retail had taken the customers that had kept three small-town perfume shops alive for 65 years. The company's commercial property was later put up for sale as part of the liquidation.