The encyclopedia · Strategy & Leadership · Strategic decision · 2011–2020
Li & Fung was Hong Kong's great trading house — then 95% of its value vanished
For a century Li & Fung connected Asian factories to Western retailers. As sourcing moved online, it lost 95% of its market value and was taken private in 2020.
Li & Fung · 2020-05
What happened
Li & Fung was the archetypal Hong Kong trading house. Founded in 1906, it built a vast business as the middleman between Asian factories and Western retailers — sourcing, coordinating and supplying everything from garments to toys for the world's biggest brands. At its peak in 2014 its revenue reached nearly US$20 billion, and it had been a mainstay of the Hong Kong stock exchange for 28 years.
The ground moved under it. As global supply chains matured, brands and retailers increasingly dealt directly with factories, and sourcing shifted onto digital platforms. Li & Fung's customers — traditional brick-and-mortar retailers — were themselves being hollowed out by e-commerce. The company's revenue almost halved, from its 2014 peak to about US$11.4 billion in 2019, and its shares kept falling.
By 2020 Li & Fung had lost about 95% of its market value since 2011. In May 2020 the Fung family, together with the logistics group GLP, took the company private: GLP paid HK$7.2 billion for the shares it did not already own, at HK$1.25 a share, valuing the whole firm at about HK$10.7 billion (US$1.4 billion). On 27 May 2020 Li & Fung delisted from the Hong Kong exchange.
The franchise was not mismanaged into the ground so much as made obsolete: a business built on the friction of connecting buyers and factories lost its reason to exist once that friction disappeared. It is the textbook case of an intermediary whose value was the gap it bridged — and what happens when the gap closes.
Why it happened
- Li & Fung's business was connecting Asian factories to Western retailers; as supply chains matured, brands began sourcing directly and the middleman's role shrank.
- Sourcing moved onto digital platforms, and the traditional retailers that were Li & Fung's customers were themselves weakened by e-commerce.
- Revenue almost halved from a 2014 peak of nearly US$20 billion to about US$11.4 billion in 2019, and the company lost roughly 95% of its market value between 2011 and 2020.
- In May 2020 the Fung family and GLP took the company private at HK$1.25 a share and delisted it, ending 28 years on the Hong Kong exchange.
- The Hong Kong procurement team that had been the firm's actual product was cut as the model unwound — the expertise left with the margin
The lesson
A middleman is worth only the friction it removes. Li & Fung connected factories to retailers for a century; when the internet let them deal directly, 95% of its value disappeared.
Aftermath
Taken private, Li & Fung continued under the Fung family and GLP, attempting to reinvent itself as a digital supply-chain platform rather than a traditional trader. Its story is cited as the defining example of how a once-dominant intermediary can be disintermediated: the company did nothing obviously wrong, yet the very efficiency it had sold for a century was reproduced by software, and the market value that depended on being indispensable evaporated within a decade.
Sources
- Mingtiandi — 'Li & Fung Delists After Completing HK$7.2B GLP-Led Buyout', May 2020 (delisted 27 May 2020; HK$1.25/share; valued at HK$10.7B/$1.4B; lost 95% of market value since 2011; revenue fell from a 2014 peak of ~$20B to $11.4B in 2019)
- Fung Group / Li & Fung — 'Li & Fung delists from HKEX & sets course for long-term transformation', 27 May 2020 (company announcement of delisting after 28 years)
- WWD — Li & Fung Cuts 70 Percent of Hong Kong Procurement Staff (5 Jun 2020)
- Just Style — Li & Fung restructuring with job cuts
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