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Korean streetwear pioneer Kasina loses ₩13.6B on a subsidiary that went bankrupt

Kasina took a ₩40B PE injection, bought the Over the Pitch brand and backed a sneaker platform — the acquisition went bankrupt, costing ₩13.6B.

Kasina · H Nine Pitch Studio · 2026-01-21

What happened

Kasina is one of South Korea's first-generation streetwear select shops. It began in 1997 as a small skate shop in Busan and built its name on limited-edition Nike and Adidas collaborations, later running Stüssy's official distribution and the Stüssy Seoul chapter store for roughly 20 years. With a private equity injection of about ₩40 billion from Arc & Partners, the company set out to grow far beyond the select-shop model.

The expansion money went into adjacent bets: Kasina acquired H Nine Pitch Studio, the company behind the football-culture magazine and streetwear shop Over the Pitch, took a stake in Flattened, operator of the sneaker raffle platform Suprize, and bought real estate in Sinsa-dong. Meanwhile the core weakened: on March 31, 2025, Stüssy ended its two-decade distribution partnership to enter Korea directly, taking one of Kasina's anchor brands with it.

Then the acquisition collapsed. H Nine Pitch Studio was declared bankrupt by the Seoul Bankruptcy Court on January 21, 2026 (case 2025하합1076). Kasina wrote off roughly ₩13.6 billion (about US$9.4M) on the subsidiary: ₩7.41 billion in loans and accrued interest ruled unrecoverable, ₩3.03 billion in bad-debt charges including a ₩2.66 billion receivable wiped entirely, and a ₩3.54 billion equity impairment to zero. To repair its balance sheet, Kasina sold its Sinsa-dong land and building for ₩26 billion in December 2025, paying ₩15 billion of borrowings with the proceeds.

Why it happened

  • Flush with a ₩40 billion private equity injection, Kasina expanded beyond the select-shop model — a football-culture brand, a sneaker-platform stake, Sinsa-dong real estate.
  • The acquired H Nine Pitch Studio failed outright, leaving Kasina with ₩7.41 billion of unrecoverable loans and receivables plus equity written down to zero.
  • While the losses mounted, Stüssy took its Korean business direct, ending a 20-year partnership that had anchored Kasina's assortment.
What it cost₩13.6B written off; flagship building soldcostly

The lesson

PE money is not a growth plan. Korea's pioneer select shop spent its ₩40B injection on adjacent brands and real estate, wrote off ₩13.6B when one went bankrupt, and sold a building to repay debt.

Aftermath

Kasina received the balance of the ₩26 billion Sinsa-dong sale at the end of January 2026 and immediately used ₩15 billion of it to repay borrowings, saying it would return its focus to the core select-shop business. H Nine Pitch Studio's bankruptcy proceeded through the Seoul Bankruptcy Court, with creditor claims due by February 6, 2026. Stüssy now operates in Korea directly. The shop that started as a Busan skate store in 1997 survived — but only by selling the building and shrinking back to its roots.

Sources

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    Somewhere, someone solved the problem this company failed at. 2nd Opinion →