Jott built a down jacket empire in 15 years — and lost it in a single Christmas

Jott — short for Just Over The Top — was founded in 2010 in Marseille. The brand made a name for itself with lightweight, colourful down jackets that combined technical performance with streetwear aesthetics. It grew rapidly through a wholesale and retail model, expanding to nearly 200 stores in France and abroad, and at its peak generated group revenue of approximately €70 million.

By 2024, the cracks were visible. Jott France, the main operating entity, reported revenue of just €24.9 million — down significantly from the group's peak. The company was burning cash, unable to compensate for rising production costs and declining foot traffic in its retail network. Shareholders attempted a dramatic rescue: they injected nearly €99 million into the business in 2025 to recapitalise it. It was not enough to reverse the trajectory.

On 18 December 2025, the Marseille Commercial Court placed Jott into redressement judiciaire (judicial restructuring) after finding the company was in a state of cessation of payments. The court opened a six-month observation period with an interim hearing scheduled for 5 February 2026. The company employed 183 people at the time of filing. November salaries had been paid, but the business could not sustain its cost base.