Japanet's osechi 'regular price' never came back — the CAA ordered the ad stopped

From 8 October to 23 November 2024, Japanet Takata's website sold its 2025 New Year osechi set, '特大和洋おせち2段重', showing a 'Japanet regular price' of 29,980 yen, an early-booking discount, and a discounted price of 19,980 yen. The presentation implied the set normally cost 29,980 yen and would return to that price after the campaign.

On 12 September 2025 the Consumer Affairs Agency issued an administrative order under Article 7(1) of the Act against Unjustifiable Premiums and Misleading Representations, finding a misleading representation of transaction terms (Article 5(2), 有利誤認): the 'regular price' was presented as the future selling price without any reasonable, certain plan to sell at that price. The set sold out during the campaign, so no sale at 29,980 yen ever followed.

Japanet Holdings rebutted the order the same day, arguing the regular price was legitimate under CAA guidelines because the set had sold at 29,980 yen until just before the campaign and had returned to that price after the 2022 and 2023 campaigns; in 2024 it planned the same but sold out early. It also pointed to bulk purchasing of 430,000 units that made the 19,980-yen price possible — and said it would consider contesting the order in court. It was Japanet's second order under the Act; the first was in October 2018, over air conditioners and televisions.