The encyclopedia · Strategy & Leadership · Strategic decision · 2023–2025
i-D went into the dark when Vice went bankrupt — Karlie Kloss pulled it out
The title paused print and digital in February 2024 after Vice's Chapter 11; Karlie Kloss bought it and brought it back as a biannual in March 2025.
i-D · Vice Media · Bedford Media · 2024-02-13
What happened
i-D, the magazine Terry Jones founded in London in 1980 around youth culture and street style, was owned by Vice Media when Vice filed for Chapter 11 in 2023. The bankruptcy cut i-D loose: in November 2023, model Karlie Kloss bought the title through her newly formed Bedford Media, saving it from the estate.
On February 13, 2024 the new owner paused both print and digital output for the foreseeable future, keeping only the social channels running and launching a newsletter as the direct line to readers. Alastair McKimm, editor since 2019, took expanded duties as global editor-in-chief and chief creative officer. The magazine promised to return bigger and better.
The return came in March 2025: a biannual print magazine under editor-in-chief Thom Bettridge, priced at £20 against competitors charging up to £50, selling collectability to the Gen Z readership that has rediscovered print. The first issue was 'The Unknown Issue,' with Naomi Campbell and FKA twigs inside.
Why it happened
- i-D's fate was tied to an owner whose business model collapsed; the magazine went down with Vice's balance sheet, not with its own readership.
- The pause was deliberate: rather than publish weakly through a transition, the owner stopped output entirely and rebuilt the title as a collectible print product.
The lesson
A magazine owned by a collapsing platform is collateral: the readership stays, but the balance sheet takes the brand down with it — rescue means starting over.
Aftermath
i-D returned in March 2025 as a £20 biannual under Thom Bettridge, with Kloss's Bedford Media owning the title and McKimm leading creative. Terry Jones's 1980 creation survived its second owner.
Sources
- Karlie Kloss' i-D Magazine Pauses Print, Digital, Launches Newsletter — WWD (Feb 13, 2024)
- i-D magazine to relaunch after Vice's bankruptcy — Tomorrow's Publisher (Mar 25, 2025)
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