The encyclopedia · Strategy & Leadership · Strategic decision · 2017–2021
Foxconn promised $10B for Wisconsin — created 500 jobs
Foxconn promised a $10B LCD plant with 13,000 jobs in Wisconsin in 2017. Six years, billions in subsidies, and downgrades later, the plant stood empty.
Foxconn · 2017-07
What happened
In July 2017, Foxconn announced it would build a $10 billion LCD manufacturing campus in Wisconsin, creating up to 13,000 jobs. President Trump called it 'the eighth wonder of the world.' The state of Wisconsin offered up to $4 billion in tax credits and incentives — the largest subsidy package ever offered to a foreign company in the US. The deal was meant to signal a revival of American manufacturing.
But the project was downgraded almost immediately. By early 2019, Foxconn was reconsidering LCD manufacturing, citing high US labor costs. The factory was reduced from a Gen 10.5 LCD plant to a smaller Gen 6 facility, then to an R&D campus, and finally to a packaging and warehousing hub. By the end of 2019, Foxconn had invested about $900 million and employed roughly 550 people.
In April 2021, Foxconn formally renegotiated the deal. The investment target was cut to $672 million, the job target to 1,454, and the eligible tax credits to $80 million. The site never produced a single LCD panel. In 2023, Microsoft began buying the land to build a data center campus. The Foxconn project became a textbook case of how corporate incentives can produce a grand announcement with little to show for it.
Why it happened
- Foxconn announced a $10B LCD plant and 13,000 jobs for Wisconsin in 2017, winning up to $4B in state and local incentives — the largest subsidy ever offered to a foreign company in the US.
- The project was repeatedly downgraded: from Gen 10.5 LCD to Gen 6, to R&D, to packaging. By 2019, Foxconn had invested ~$900M and employed ~550 people. The site never produced a single LCD panel.
- In April 2021, Foxconn formally cut the deal to $672M and 1,454 jobs. By 2023, Microsoft was buying the land. The project was a failure by every measure of its original promise.
The lesson
The Foxconn deal was subsidy arbitrage. The company promised what politicians wanted to hear, and the gap was never questioned because nobody wanted to kill the good news.
Aftermath
Foxconn's Wisconsin project was drastically scaled back. The site was partially sold to Microsoft for a data center campus. Foxconn continues to operate some facilities in Wisconsin, making servers and network equipment. The state's $4B incentive package was reduced to $80M in actual tax credits. The case became a cautionary tale in economic development, cited in business school studies of incentive-based job creation. The project was also a political liability: what had been Trump's signature manufacturing announcement became a symbol of corporate overpromising.
Sources
- Wikipedia — Foxconn Wisconsin (July 2017 $10B announcement; 13,000 jobs promised; $4B in incentives; project downgraded repeatedly; April 2021 revised deal: $672M, 1,454 jobs; Microsoft bought land 2023)
- CNBC — Foxconn mostly abandons $10 billion Wisconsin project touted by Trump (21 April 2021; $900M invested; 550 jobs; tax credits cut to $80M; 'changing global market conditions')
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