Sportswear brand Erspo cast a scandal-linked influencer, then its host mocked the boycott

On 27 October 2025, Indonesian sportswear label Erspo showcased its Court collection at Jakarta Fashion Week 2026, casting Azizah Salsha — recently in the news over a public divorce and infidelity allegations involving ex-footballer Pratama Arhan — as the collection's muse in a white crop top and green pleated mini skirt.

Indonesian social media reacted immediately: critics called the casting tone-deaf given Salsha's personal controversy, and a boycott campaign against Erspo spread across platforms, flooding the brand's livestream sales with complaints.

Instead of de-escalating, a livestream host representing Erspo responded to the criticism on air with a dismissive remark to the effect that the comments would not hurt the brand's income — which spread further and drew its own wave of anger, layering a second controversy on top of the first.

On 9 November 2025, Erspo posted a formal apology on Instagram, admitting the talent choice needed more scrutiny and separately apologising for the host's on-air response, promising a more selective and responsible vetting process for future collaborations.