Back to the archive

The encyclopedia · Strategy & Leadership · Strategic decision · 1996–2009

Danone tried to take over Wahaha — and lost the Chinese beverage market

Danone owned 51% of China's biggest beverage maker. When it tried to buy the rest, the founder fought back, and Danone walked away with nothing.

Danone · 2007-05

What happened

In 1996, Danone acquired 51% of Hangzhou Wahaha Group, China's largest non-alcoholic beverage maker. The joint venture was structured as a partnership: Danone provided capital and global expertise, while founder Zong Qinghou ran the business. By 2005, Wahaha was a national phenomenon, and the partnership was worth billions.

But Danone discovered that Zong had built a parallel network of 60+ factories and distribution companies that were producing and selling beverages under the Wahaha brand outside the joint venture. Danone accused Zong of violating non-compete clauses. In December 2006, Zong signed a deal to sell Danone a majority stake in these side businesses — but then backed out, claiming the offer was too low.

Danone escalated: it filed for arbitration in Stockholm in May 2007, sued Zong's family in Los Angeles, and launched a global legal campaign. The Chinese public overwhelmingly sided with Zong, framing Danone as a foreign bully. The dispute dragged on for two years. In 2009, Danone gave up, sold its 51% stake back to Zong, and exited China's non-alcoholic beverage market entirely.

Why it happened

  • Danone acquired 51% of Wahaha in 1996, but founder Zong Qinghou built parallel companies producing under the same brand outside the JV.
  • Danone tried to buy the remaining stake in 2006, but Zong backed out of the deal. The dispute became a bitter legal battle in Stockholm, LA, and China.
  • Chinese public opinion turned against Danone, framing it as a foreign bully. In 2009, Danone sold its stake back to Zong and exited China's beverage market.
What it costlost China's beverage market; 51% stake sold backcostly

The lesson

Danone had the legal high ground but the wrong playbook. Picking a public legal fight with a beloved local founder in a nationalist market is a strategy that wins in court and loses in the real world.

Aftermath

Danone sold its 51% stake in Wahaha back to Zong Qinghou in 2009 and exited China's non-alcoholic beverage market entirely. The dispute cost Danone years of management attention and legal fees, and it permanently lost access to the world's largest beverage market. Wahaha continued to thrive under Zong's control, remaining China's largest beverage company. The case became a textbook example of how cross-border joint ventures can fail when the local partner controls the brand and the distribution network.

Sources

spotted an error? The club wants to know.

Comments · 0

    Sign in to join the comments.

    More like this

    Somewhere, someone solved the problem this company failed at. 2nd Opinion →