The encyclopedia · Product & Design · Product decision · 1989-2017
American Apparel was the 'Made in USA' fashion icon — then scandals and debt sank it
American Apparel made all its clothes in LA. But founder scandals, 1,500 fired workers, and debt drove it to bankruptcy in 2015.
American Apparel · 2015-10-05
What happened
American Apparel was founded in 1989 by Canadian Dov Charney and grew to become one of the most recognizable fashion brands of the 2000s. The company was vertically integrated, manufacturing all its clothing at a single factory in downtown Los Angeles. It went public in 2006 via a reverse merger and ranked No. 308 on the Inc. 500 list with 440% three-year growth and revenues over $211 million. By 2007 it sold about $125 million of domestically made clothing abroad.
Charney's leadership was controversial from the start. He faced multiple harassment lawsuits and was known for provocative advertising. In 2009, an ICE audit forced the company to fire about 1,500 undocumented workers, devastating its manufacturing workforce. In June 2014, the board ousted Charney as CEO after further allegations of misconduct. The controversies scared off investors and lenders, and the company warned it might not have enough cash to operate.
American Apparel filed for Chapter 11 bankruptcy on October 5, 2015. It rejected a $300 million takeover bid in 2016. In 2017, the company was acquired by Canadian sportswear manufacturer Gildan Activewear for $88 million. Gildan moved most production to Honduras and Nicaragua, abandoning the 'Made in USA' model. The brand survived as a name but the vertically integrated LA factory — the core of what made American Apparel unique — was gone.
Why it happened
- Founder Dov Charney's misconduct and the harassment lawsuits created a toxic culture that drove away investors, lenders, and eventually the board itself.
- The 2009 ICE audit firing 1,500 undocumented workers destroyed the experienced manufacturing workforce that made the vertical integration model work.
- The company had no succession plan for when Charney was ousted — the business was built around his personality and fell apart without his leadership.
- The $88 million Gildan sale was a fire sale price, reflecting the destroyed value of the brand and the end of the 'Made in USA' manufacturing model.
The lesson
American Apparel proved that a unique manufacturing model cannot survive a toxic founder. When Charney was ousted, the company had no identity — buyers wanted the brand name, not the LA factory.
Sources
- American Apparel — Wikipedia (founded 1989 by Dov Charney, vertical integration, ICE audit 2009, harassment lawsuits, Charney ouster June 2014, Chapter 11 bankruptcy October 2015, Gildan acquisition 2017)
- Once-sexy American Apparel looks impotent in face of impending doom — The Guardian, August 2015 (10th consecutive quarterly loss, 9.4M loss, cash warning, Charney ouster impact)
spotted an error? The club wants to know.
More like this
Vans was once the skate shoe king — now it drags down VF Corp's portfolio
Nike was the $281B sneaker king — then Hoka and On ran past it
Lululemon paused online sales of Get Low leggings after customers called them see-through
Somewhere, someone solved the problem this company failed at. 2nd Opinion →

Comments · 0
Sign in to join the comments.