案例库 · 战略与领导 · 战略决策 · 1930–1935
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Luna Park Glenelg lasted four seasons — Adelaide lost it to Sydney
Luna Park Glenelg opened on 8 October 1930 and never turned a profit; in 1935 its owners liquidated it and shipped the rides to Sydney.
Luna Park Glenelg · 1935-04
怎么回事
After F.S. Gordon first pitched an amusement park to the Glenelg Town Council in March 1928, showmen David Atkins and Herman Phillips founded Luna Park Glenelg Ltd and built it on the Adelaide foreshore near Colley Reserve. The park opened on 8 October 1930 — domes and minarets, the Big Dipper coaster dominating the skyline — in the middle of the Great Depression.
It never made money. As crowds fell, management asked the council for rent reductions and permission to open the rides on Sundays; the council refused the rent relief and unanimously rejected Sunday opening, while local residents complained the park attracted undesirable types.
In late 1934, with no profit and no relief, the company went into voluntary liquidation. At the auction on 8 April 1935 Atkins and Phillips bought back their own assets, dismantled the rides and shipped them to Milsons Point in Sydney, where they reopened on 4 October 1935 as Luna Park Sydney. Adelaide's amusement park had become Sydney's.
为什么会这样
- A Depression-era opening meant falling crowds from the start.
- The council refused both rent reductions and Sunday opening — the two levers that might have made the books work.
- Residents lobbied against the park, leaving the owners no local goodwill to trade on.
教训
Glenelg's council refused Luna Park rent relief and Sunday trading; four seasons later the park was liquidated and its rides reopened as Luna Park Sydney — Adelaide handed Sydney an icon.
后来呢
Luna Park Sydney still operates at Milsons Point; the Glenelg site reverted to the foreshore reserve.
资料来源
- Wikipedia — Luna Park Glenelg (proposal presented by F.S. Gordon to Glenelg Town Council in March 1928; David Atkins and Herman Phillips founded Luna Park Glenelg Ltd and built the park; opened 8 October 1930; management requested rent reductions and Sunday opening as crowds fell; council refused rent reductions and unanimously rejected Sunday opening; residents claimed the park attracted 'undesirable types'; voluntary liquidation late 1934 due to lack of profitability; assets purchased by Atkins and Phillips at auction 8 April 1935; rides dismantled, shipped to Milsons Point and reopened as Luna Park Sydney on 4 October 1935)
- Adelaide Yesterday and Today — Glenelg, Luna Park, 1930 (Luna Park opened 8 October 1930 near Colley Reserve; buildings decorated with domes and minarets; the Big Dipper roller coaster dominated the background; park closed in early 1935)
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