Back to the archive

The encyclopedia · Strategy & Leadership · Strategic decision · 1930–1935

Luna Park Glenelg lasted four seasons — Adelaide lost it to Sydney

Luna Park Glenelg opened on 8 October 1930 and never turned a profit; in 1935 its owners liquidated it and shipped the rides to Sydney.

Luna Park Glenelg · 1935-04

What happened

After F.S. Gordon first pitched an amusement park to the Glenelg Town Council in March 1928, showmen David Atkins and Herman Phillips founded Luna Park Glenelg Ltd and built it on the Adelaide foreshore near Colley Reserve. The park opened on 8 October 1930 — domes and minarets, the Big Dipper coaster dominating the skyline — in the middle of the Great Depression.

It never made money. As crowds fell, management asked the council for rent reductions and permission to open the rides on Sundays; the council refused the rent relief and unanimously rejected Sunday opening, while local residents complained the park attracted undesirable types.

In late 1934, with no profit and no relief, the company went into voluntary liquidation. At the auction on 8 April 1935 Atkins and Phillips bought back their own assets, dismantled the rides and shipped them to Milsons Point in Sydney, where they reopened on 4 October 1935 as Luna Park Sydney. Adelaide's amusement park had become Sydney's.

Why it happened

  • A Depression-era opening meant falling crowds from the start.
  • The council refused both rent reductions and Sunday opening — the two levers that might have made the books work.
  • Residents lobbied against the park, leaving the owners no local goodwill to trade on.
What it cost4 seasons, rides shipped to Sydneycostly

The lesson

Glenelg's council refused Luna Park rent relief and Sunday trading; four seasons later the park was liquidated and its rides reopened as Luna Park Sydney — Adelaide handed Sydney an icon.

Aftermath

Luna Park Sydney still operates at Milsons Point; the Glenelg site reverted to the foreshore reserve.

Sources

spotted an error? The club wants to know.

Comments · 0

    Sign in to join the comments.

    More like this

    Somewhere, someone solved the problem this company failed at. 2nd Opinion →