The encyclopedia · Strategy & Leadership · Strategic decision · 1998–2026
Glue Store, Australia's streetwear fixture for 27 years, closes all 16 stores
Accent Group bought Glue Store from JD Sports for A$13M in 2021, closed 17 shops in 2024, and in 2026 an A$8.4M half-year loss ended the 27-year chain.
Glue Store · Accent Group · 2026-02-26
What happened
Glue Store was founded in Melbourne in 1998 by retail entrepreneur Hilton Seskin, the man behind Rebel Sport, and grew into one of Australia's go-to chains for streetwear, sneakers and youth fashion — Nike, Adidas, Ksubi, Thrills, New Balance and Birkenstock among the labels on its walls. At its peak it ran more than 30 stores nationwide, a staple of Australian shopping centres for nearly three decades.
Ownership changed hands as the format weakened. UK-based JD Sports Fashion sold the chain to ASX-listed Accent Group in 2021 for roughly A$13 million, when it had 21 stores. The new owner tried shrinking its way to health: in mid-2024 Accent closed 17 underperforming Glue stores over lacklustre sales. It did not work. In the first half of the 2026 financial year, Glue recorded an A$8.4 million EBIT loss, including closure provisions.
On February 26, 2026, Accent Group announced it was exiting the Glue Store business entirely: the remaining 16 stores would all be closed or sold by the end of the financial year, with clearance sales of 30 per cent off already-discounted stock. One insider told the Daily Mail that repeated resource cuts had hollowed the chain out long before the end. Accent said it would focus on its more profitable global brands — rolling out Sports Direct and opening Lacoste stores instead.
Why it happened
- Streetwear demand moved online and toward international brands, and Glue's sales sagged — Accent closed 17 underperforming stores in 2024, but the decline continued.
- Glue lost A$8.4 million in EBIT in the first half of FY2026, including closure provisions, inside a group that had paid only A$13 million for the chain.
- Accent Group chose to spend its capital on Sports Direct and its global brand portfolio instead, and exited the 27-year-old chain entirely.
The lesson
Buying a fading format is not a turnaround. Accent paid A$13M for Glue, cut 17 stores, and still lost A$8.4M in six months — a 27-year institution ended as a line item in a half-year report.
Aftermath
All 16 remaining Glue Store locations were to be closed or sold by the end of the 2026 financial year, closing out 27 years of Australian streetwear retail. Accent Group, which operates around 900 stores including The Athlete's Foot, Hype DC and Platypus, redirected its growth plan toward Sports Direct — launched in Melbourne in November 2025 — and its Lacoste distribution deal, planning 40 new stores across its other brands. The chain Hilton Seskin founded in 1998 survived three owners and did not survive the decade.
Sources
- ProCapitas — Glue Store to shut all stores after 27 years, closing sales begin (Feb 2026)
- YourLifeChoices — Popular apparel chain closing all stores as Accent Group shifts focus (Feb 2026)
- Daily Mail Australia — Glue Store insider lifts the lid on the real reason for the collapse (Mar 2026)
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