Cult activewear brand Stax built on influencer collabs went into receivership

Stax, a Perth-founded activewear brand that had dominated Australian e-commerce and been worn by Lizzo and Jennifer Lopez, entered receivership on 24 June 2026 after 12 years in business. FTI Consulting partners Joseph Hansell and Asjadi Hone were appointed receivers and managers.

The receivership was initiated by the National Australia Bank to recover amounts owed to creditors. The brand said it would continue to trade as usual while the receivers assessed whether the business could be saved or sold.

Stax was founded in Perth in 2015 by Don Robertson and his wife Matilda. The husband-and-wife team had built a cult following through collaborations with local influencers and the fitness community, and the founders later debuted on the AFR Young Rich List with a business valued at tens of millions of dollars.

Known for inclusive sizing, black tights and fleeces, Stax had grown almost entirely through its own e-commerce channel and creator partnerships rather than traditional retail. The receivership was described as a dramatic downturn for a label that had once been a local e-commerce phenomenon.