Zomato shut its 15-minute 'Quick' delivery four months after launch — its second try

On May 1, 2025, in its Q4FY25 shareholder letter, Zomato confirmed it was shutting two young products: 'Quick', the 15-minute food delivery service launched just four months earlier, and 'Everyday', a ready-to-eat homely-meals option on the app's explore page drawing from restaurants within a two-kilometre radius. CEO Deepinder Goyal: 'We are shutting down both initiatives as we do not see the path to profitability in these without compromising on customer experience.'

The autopsy was blunt. 'The current restaurant density and kitchen infrastructure is not set up for delivering orders in 10 minutes which leads to inconsistent customer experience,' Goyal wrote; Quick 'did not see any incrementality in demand' during its months as an experiment. Everyday, he said, served 'a limited use case largely for office locations in metros' and 'we did not see enough ROI by keeping it running at a small scale'.

It was also a repeat: Zomato's first attempt, the 10-minute 'Instant' service launched in 2022 for Bengaluru and Delhi-NCR, had been shut down by January 2023. The parent company, Eternal, reported the same quarter that consolidated net profit fell 77.7% to ₹39 crore even as revenue rose 63.8% to ₹5,833 crore, with losses widening in its quick-commerce unit Blinkit.

Four months of Quick with no demand incrementality, plus the shut Everyday; Zomato's second failed 10-15 minute delivery bet after Instant (2022-23).

The shutdown decision and its reasoning are on record in the CEO's own shareholder letter.

It is a second strike: the same bet failed as Instant in 2022-23, making the pattern the story.

The company admits demand never showed incrementality — the product grew nothing.

Third-party reporting ties the quarter's financial context (profit down 77.7%) to the retrenchment.

Speed isn't a product feature if the supply side can't honor it: Zomato twice built fast-delivery promises on restaurant infrastructure that couldn't keep them.

Both Quick and Everyday disappeared from the app, and Zomato said it would concentrate on its main delivery marketplace while quick commerce investment flows to Blinkit, whose widening losses were driving Eternal's profit decline.