The encyclopedia · Strategy & Leadership · Strategic decision · 2025-03
CCTV 3·15 exposed China's biggest repair platform — 91-yuan motors sold for 659
China's largest repair platform kept 60% of every fee, so its technicians faked faults to survive; CCTV 3·15 exposed the racket and trust collapsed
呩木鸟家庭维修 (Zhuomuniao Family Repairs)
What happened
Zhuomuniao built China's largest appliance-repair platform — 10万 technicians, 300+ cities, 6000+ complaints. It kept 60% of every fee and controlled the orders, leaving technicians too little to be honest.
CCTV 3·15 (2025) showed the result: one technician charged 100+ yuan just to open a left-off faucet; another sold a 91-yuan motor for 659. Trainees learned to inflate quotes, and low-priced jobs were punished.
Zhuomuniao admitted the abuses were 'the platform's responsibility' and opened an investigation.
The cost hit the business: a planned Hong Kong IPO — 2023 revenue 10.1亿 yuan, net profit 4887万 — was cast in doubt after the gala.
Why it happened
- The 60/40 split left technicians too little to earn honestly, so overcharge became the only way to survive — the platform's economics engineered the fraud.
- Growth and an IPO were built on that same dishonest revenue, so CCTV did not wound the brand, it unravelled the whole model.
- With no honest second revenue pillar, the exposé left the platform nothing to fall back on — exposure was fatal to the story it was selling.
The lesson
A split that leaves workers too little to earn honestly breeds fraud. Zhuomuniao's 60/40 model pushed technicians to fabricate faults; one exposé turned that revenue into collapse and a stalled IPO.
Aftermath
After the 2025 3·15 gala, Zhuomuniao admitted the abuses were 'entirely the platform's responsibility', then said it would give up public relations and publish a rectification update daily. The admission did not restore trust across a 10万-fitter network. The company was preparing a Hong Kong IPO — 2023 revenue 10.1亿 yuan, net profit 4887万 at an 84.2% gross margin — and updated its prospectus in late 2024; the exposure put that listing in doubt. The model that made it China's largest platform was the same one CCTV took apart on national television.
Sources
- 证券时报/央视财经 — 央视3·15晚会曝光呩木鸟家庭维修, 2025-03-15
- 广州日报 — 央视3·15曝光'维修刺客'呩木鸟, 2025-03-15
- 新浪财经 — 呩木鸟家庭维修财务与IPO, 2025-03-16
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