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The encyclopedia · Strategy & Leadership · Strategic decision · 2025–2026

United Arrows pays ¥5.86B to hand its loss-making Koen brand to Mac House's successor

United Arrows' low-priced casual brand Koen kept losing money — the ¥5.858B loan waiver and ¥200M share sale to Gieet ended the experiment in 2026.

United Arrows (株式会社ユナイテッドアローズ) · Koen (コーエン) · 2026-02-26

What happened

Koen was United Arrows' wholly owned subsidiary and its low-priced casual brand. It continued to lose money and its performance deteriorated, so United Arrows moved to dispose of it.

The exit was expensive. United Arrows signed a share transfer agreement on 29 January 2026 to sell all Koen shares to Gieet, formerly Mac House, for ¥200 million, and on 26 February it resolved to waive loans owed by Koen of ¥5.858 billion — about 15.5 per cent of consolidated net assets.

The transfer of all shares was completed on 2 March 2026. The waiver carried a special loss of ¥1.795 billion in United Arrows' individual accounts, with no impact on consolidated results because the loan was eliminated on consolidation.

Why it happened

  • A brand that never found its footing: Koen kept losing money for years, and the losses became a standing claim on the parent's cash.
  • The exit bill grew with the wait: the longer the disposal took, the more the parent had lent, and the waiver of ¥5.86B became the real price of leaving.
  • A transfer price that did not cover the debt: the shares went for ¥200 million while the loans written off were almost thirty times that amount.
What it cost¥5.858B loan waiver; ¥200M share salecostly

The lesson

The cheap line is the expensive line: United Arrows' Koen chased low prices without a cost structure to match, and the ¥5.86B waiver was what the experiment finally cost.

Aftermath

United Arrows resolved on 26 February 2026 to waive loans of ¥5.858 billion owed by its wholly owned subsidiary Koen, as part of the transfer of all Koen shares to Gieet, formerly Mac House. The low-priced casual brand had continued to lose money. The share transfer agreement was signed on 29 January 2026 and the transfer of all shares, priced at ¥200 million, was completed on 2 March 2026. The waiver, about 15.5 per cent of consolidated net assets, carried a special loss of ¥1.795 billion in individual accounts and no impact on consolidated results, as it was eliminated on consolidation.

Sources

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