The encyclopedia · Strategy & Leadership · Strategic decision · 1991–2016
Underwater World was Sentosa's star — then a bigger aquarium opened next door
Underwater World, Sentosa's oceanarium since May 1991, closed on 26 June 2016 after 25 years; its pink dolphins were sent to Chimelong in China.
Underwater World Singapore · Haw Par Corporation · 2016-06
What happened
Underwater World opened on Sentosa on 13 May 1991 — a $20 million oceanarium built around an 83-metre acrylic observation tunnel with a travelator gliding through three million litres of filtered sea water. More than 2,500 marine animals of 250 species lived there, and a Dolphin Lagoon added in 1999 housed rare pink Indo-Pacific humpbacked dolphins. It drew a million visitors in its first year and became one of Singapore's signature attractions.
The island changed around it. Resorts World Sentosa opened Universal Studios Singapore in 2010 and the vast S.E.A. Aquarium in 2012; visitorship dwindled, and analysts began calling Underwater World a 'micro attraction' next to the new integrated resort. With the lease on the Sentosa site due to expire within two years, operator Haw Par Corporation saw no case for reinvesting.
Haw Par announced the closure on 6 June 2016; the doors shut early, on 26 June, to give time to move the animals. About 160,000 people came in the final weeks. After nearly a year searching for new homes, the pink dolphins, fur seals and otters went to Chimelong Ocean Kingdom in Zhuhai — chosen because the Pearl River estuary nearby is the dolphins' native habitat. Haw Par's sister park in Pattaya, Thailand, kept operating.
Why it happened
- Resorts World Sentosa's S.E.A. Aquarium, opened 2012, out-scaled a 1991 oceanarium on the same island.
- Visitorship had dwindled for years; analysts called it a 'micro attraction' next to the integrated resort.
- With the Sentosa lease expiring within two years, Haw Par had no horizon to justify reinvestment.
The lesson
A million visitors in year one, then a bigger aquarium opened next door. With the lease running out, Haw Par closed Underwater World and shipped its dolphins to China.
Aftermath
Haw Par's Underwater World Pattaya continued operating; the Sentosa Development Corporation moved to refresh the site with new attractions.
Sources
- The Straits Times, June 2016 — Underwater World to close its doors on June 26 (closure announced by operator Haw Par Corporation; lease for the Sentosa premises to expire in less than two years; early closure to facilitate animal transfer; competition from newer Sentosa facilities including Marine Life Park and Universal Studios; visitorship dwindled and experts called it a 'micro attraction'; 2,500 marine creatures of 250 species; pink dolphins, fur seals and otters moved to Chimelong Ocean Kingdom in Zhuhai, chosen for the Pearl River estuary habitat; Haw Par quote 'After nearly a year reviewing suitable facilities, we found a home for our pink dolphins, fur seals and otters'; Underwater World Pattaya unaffected)
- Remembering Singapore, 26 June 2016 — A Final Farewell to the Good Ol' Underwater World (permanently closed 26 June 2016; opened May 1991 after $20 million construction 1988–1991 as a joint venture of Sentosa Development Corporation, Western Australia Development Corporation and Marinescape Corporation; sold to three Tan brothers 1992 for $25 million, then Haw Par Brothers International 1995 for $56 million plus $32 million in the late 1990s; 83m observation tunnel with travelator, three million litres of filtered sea water; Dolphin Lagoon added 1999; 200,000 visitors in first month, one million within the first year, almost nine million visits by 1996; about 160,000 visitors in the final weeks; S.E.A. Aquarium opened at Resorts World Sentosa in 2012 became the main oceanarium attraction)
- Wikipedia — Underwater World, Singapore (opened 13 May 1991, closed 26 June 2016; operator Haw Par Corporation; more than 2,500 marine animals of 250 species; admission included the Dolphin Lagoon at Palawan Beach; closure announced 6 June 2016; pink dolphins, fur seals and otters transferred to Chimelong Ocean Kingdom in Zhuhai, China)
spotted an error? The club wants to know.
More like this
Singapore's first public aquarium closed, rebranded twice, then came down
Prive Group closed all 5 cafes after 18 years in Singapore's brutal F&B market
Singapore closed Jurong Bird Park on its 52nd birthday
Somewhere, someone solved the problem this company failed at. 2nd Opinion →

Comments · 0
Sign in to join the comments.