案例库 · 战略与领导 · 战略决策 · 1991–2016
海底世界曾是圣淘沙的招牌,直到隔壁开了一家更大的水族馆
海底世界自 1991 年 5 月起是圣淘沙的海洋馆,运营 25 年后于 2016 年 6 月 26 日结业,粉红海豚被送往中国的长隆。
新加坡海底世界 · 虎豹机构 · 2016-06
怎么回事
海底世界于 1991 年 5 月 13 日在圣淘沙开业——这是一座耗资 2000 万美元的海洋馆,核心是一条 83 米长的亚克力观景隧道,游客乘着电动步道穿过 300 万升经过过滤的海水。馆内生活着 250 个物种、超过 2500 只海洋生物,1999 年新增的海豚礁湖里饲养着罕见的印度太平洋粉红驼背海豚。它开业第一年就吸引了百万游客,成为新加坡的标志性景点之一。
这座岛在它周围不断变化。圣淘沙名胜世界在 2010 年开设了新加坡环球影城,2012 年又开设了规模庞大的 S.E.A. 海洋馆;海底世界的游客量逐渐萎缩,分析人士开始把它称为这座综合度假区旁边的"迷你景点"。由于圣淘沙这块地的租约即将在两年内到期,运营方虎豹机构看不到再投资的理由。
虎豹机构于 2016 年 6 月 6 日宣布结业;为了留出时间转移动物,闭馆日期提前到了 6 月 26 日。在最后几周,约有 16 万人前来参观。经过将近一年为动物寻找新家的努力,粉红海豚、海狗和水獭最终被送往珠海的长隆海洋王国——之所以选择这里,是因为附近的珠江口正是这些海豚的原生栖息地。虎豹机构在泰国芭堤雅的姊妹园则继续运营。
为什么会这样
- 圣淘沙名胜世界 2012 年开设的 S.E.A. 海洋馆,规模远远超过了同一座岛上这座 1991 年建成的海洋馆
- 游客量已经萎缩多年;分析人士称它是这座综合度假区旁边的"迷你景点"
- 由于圣淘沙的租约将在两年内到期,虎豹机构没有理由再投入资金
教训
开业第一年吸引了百万游客,然后隔壁开了一座更大的水族馆。租约即将到期之际,虎豹机构关闭了海底世界,把海豚运往了中国。
后来呢
虎豹机构在泰国芭堤雅的海底世界继续运营;圣淘沙发展局着手用新的景点为这块场地注入活力。
资料来源
- The Straits Times, June 2016 — Underwater World to close its doors on June 26 (closure announced by operator Haw Par Corporation; lease for the Sentosa premises to expire in less than two years; early closure to facilitate animal transfer; competition from newer Sentosa facilities including Marine Life Park and Universal Studios; visitorship dwindled and experts called it a 'micro attraction'; 2,500 marine creatures of 250 species; pink dolphins, fur seals and otters moved to Chimelong Ocean Kingdom in Zhuhai, chosen for the Pearl River estuary habitat; Haw Par quote 'After nearly a year reviewing suitable facilities, we found a home for our pink dolphins, fur seals and otters'; Underwater World Pattaya unaffected)
- Remembering Singapore, 26 June 2016 — A Final Farewell to the Good Ol' Underwater World (permanently closed 26 June 2016; opened May 1991 after $20 million construction 1988–1991 as a joint venture of Sentosa Development Corporation, Western Australia Development Corporation and Marinescape Corporation; sold to three Tan brothers 1992 for $25 million, then Haw Par Brothers International 1995 for $56 million plus $32 million in the late 1990s; 83m observation tunnel with travelator, three million litres of filtered sea water; Dolphin Lagoon added 1999; 200,000 visitors in first month, one million within the first year, almost nine million visits by 1996; about 160,000 visitors in the final weeks; S.E.A. Aquarium opened at Resorts World Sentosa in 2012 became the main oceanarium attraction)
- Wikipedia — Underwater World, Singapore (opened 13 May 1991, closed 26 June 2016; operator Haw Par Corporation; more than 2,500 marine animals of 250 species; admission included the Dolphin Lagoon at Palawan Beach; closure announced 6 June 2016; pink dolphins, fur seals and otters transferred to Chimelong Ocean Kingdom in Zhuhai, China)
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