Prive Group closed all 5 cafes after 18 years in Singapore's brutal F&B market

Prive Group was a Singapore restaurant operator that ran the Prive chain of cafes for 18 years, serving Western and Asian comfort food across five locations. The group was a fixture of Singapore's casual dining scene, with outlets in prime spots including 313@Somerset. It was part of a generation of homegrown F&B brands that grew during Singapore's restaurant boom of the 2000s and 2010s.

In August 2025, Prive Group shut all five outlets permanently. The closure was triggered by the repossession of its 313@Somerset outlet by the landlord, and compounded by soaring rental costs, persistent manpower shortages, and changing consumer tastes across Singapore's brutally competitive F&B industry. Two of the five outlets were taken over by Commonwealth Concepts, a Far East-backed operator, and rebranded under new management.

The closure was covered by The Business Times as part of a broader wave of F&B shutdowns in Singapore in 2025, which included the exit of American chain Eggslut from the market. The article noted that F&B operators across the island were grappling with the same pressures: rents that had risen sharply post-pandemic, a labour pool that had not recovered, and customers whose preferences had shifted toward newer, more affordable concepts.