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The encyclopedia · Strategy & Leadership · Strategic decision · 2000–2001

Tomorrow Times was Taiwan's first online newspaper — it burned NT$440M in one year

明日報 (Tomorrow Times), Taiwan's first online newspaper, launched Feb 2000 with 200 staff. It burned NT$170M and closed 12 months later, losing NT$440M.

明日報 (Tomorrow Times) · PChome Online · 2001-02-21

What happened

明日報 (Tomorrow Times) was Taiwan's first fully digital newspaper and the world's first online-only newspaper with no physical edition. It launched on February 15, 2000, founded by PChome Online chairman 詹宏志 (Jamie Lin) in partnership with The Journalist (新新聞). The venture raised NT$170 million in initial capital and recruited 200 journalists, betting that Taiwan's internet advertising market would grow fast enough to support a large, professional newsroom.

The dot-com bubble burst in April 2000, just two months after launch. Seven venture capital firms that had promised a second round of funding withdrew. The company's monthly expenses were NT$20 million, but advertising revenue was less than one-ninth of that. Without a second funding round, the math was unsustainable. The site had 1.2 million monthly unique visitors, but online advertising in Taiwan was still too small to monetize that audience.

On February 21, 2001, exactly one year and six days after launch, the board voted to shut down. The company had accumulated NT$300 million in operating losses, and closure costs added another NT$140 million — a total of NT$440 million (approximately US$14 million at the time). All 200 employees were laid off, though 150 were placed at Taiwan Next Magazine (臺灣壹週刊) through a connection with the founders.

Why it happened

  • Launching with 200 journalists before the internet advertising market in Taiwan existed created a cost base that no plausible revenue could support
  • The April 2000 dot-com crash killed the second funding round, leaving the company with no runway and no way to raise more
  • Monthly expenses of NT$20 million against revenue of less than NT$2.2 million meant the company was burning through its capital faster than it could attract paying advertisers
  • Being first to market was a liability — the audience was there (1.2M monthly visitors) but the advertising ecosystem to monetize them was not
What it costNT$440M lost; 200 jobs; 12 months to failurecostly

The lesson

Being first is not enough. A market that does not exist yet cannot support a 200-person newsroom. Timing is not just about the product — it is about whether the ecosystem is ready to pay.

Aftermath

The closure was a landmark event in Taiwan's internet history and is frequently cited as a cautionary tale about the dot-com era. 150 of the 200 employees were placed at the newly launched Taiwan Next Magazine (臺灣壹週刊). Founder 詹宏志 went on to build PChome into one of Taiwan's largest ecommerce companies, but the Tomorrow Times experience shaped his subsequent approach to venture capital. The case remains a textbook example of first-mover disadvantage in a market where the supporting infrastructure — online advertising, reader willingness to pay for digital content — had not yet matured.

Sources

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