The encyclopedia · Finance & Accounting · Financial decision · 2017
Ten Network collapses as billionaire backers walk away from a $200M loan guarantee
Australia's third commercial network enters administration after billionaire backers decline to extend a $200M loan; CBS buys it for about $123M.
Network Ten · 2017-09-19
What happened
Network Ten was Australia's third commercial television network, a 50-year-old broadcaster once known as the Simpsons network. In the 2000s it pursued a youth strategy and enjoyed success with Big Brother, Australian Idol and Neighbours. But when multi-channelling was introduced to free-to-air television, Ten lost its hold over the 16-to-30 demographic and began to falter, entering a period of constant management changes and mass redundancies. Canadian media company CanWest owned half of the network until it sold its stake in 2009.
The losses mounted. Ten posted a $157M full-year loss in 2016 and announced a $232M half-year loss in April 2017. Its survival was pinned on $200M in debt financing, guaranteed by billionaire shareholders Lachlan Murdoch, Bruce Gordon and James Packer, that was due to expire in December 2017.
In June 2017 the guarantors withdrew their support. Ten entered voluntary administration under KordaMentha, and the Commonwealth Bank appointed receivers PPB Advisory over the $200M debt, which was no longer guaranteed. CBS, Ten's largest creditor, submitted a claim of $843M it said it was owed for programming rights. Ten owed secured creditors $129M and had accumulated losses of $1.3B; each of the three guarantors claimed $11M in fees.
On 28 August 2017 CBS agreed to buy Ten out of administration for about $123M, refinancing its debt — including guarantor fees of about $33M owed to Packer, Murdoch and Gordon — and delisting the network. Shareholders received nothing. At the creditors' meeting on 19 September, creditors voted by value and by number to accept CBS's deed of company arrangement, which paid unsecured creditors just over $40M; the rival Gordon–Murdoch bid offering unsecured creditors $55M lost.
Why it happened
- Ten bet the network on a single demographic — viewers 16 to 30 — and when multi-channelling let every rival chase that same audience, the viewers left and the advertising revenue went with them.
- Survival rested on a $200M loan backed only by three billionaires' personal guarantees — goodwill, not a contract. The goodwill vanished the moment the guarantors decided Ten was a losing bet.
- Years of management churn — constant changes, mass redundancies, Lachlan Murdoch as chairman and then CEO — never stabilised ratings or revenue before the loan deadline arrived.
The lesson
A loan guarantee is only as strong as the guarantor's patience. Ten's survival rested on three billionaires' goodwill, not a contract — when they stopped, there was no plan B.
Aftermath
CBS delisted Ten from the Australian sharemarket and kept the broadcaster running, using it to launch its CBS All Access streaming service in Australia; Ten's administrators called the handover 'pretty much business as usual'. Shareholders received nothing, and the rival Murdoch–Gordon bid collapsed at the creditors' meeting. The guarantors collected their fees while the network passed into American ownership.
Sources
- US TV giant CBS to buy troubled Ten Network, creating potential streaming rival to Netflix, Stan
- US broadcaster CBS agrees to buy Australia's Ten Network
- US broadcaster CBS to buy Ten Network
- CBS claiming debts of $843 million from Network Ten
- CBS wins battle for Ten Network's future, trumping Murdoch and Gordon bid
- Ten Network casts 'significant doubt' on its viability after announcing $232m first-half loss
spotted an error? The club wants to know.
More like this
A listed influencer-marketing platform ran out of cash — small shareholders lost it
A ¥6.3B rescue couldn't stop a ¥23.7B writedown at China's mall giant
Gome's founder surrendered the company to a creditor for HK$377M
Somewhere, someone solved the problem this company failed at. 2nd Opinion →

Comments · 0
Sign in to join the comments.