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The encyclopedia · Product & Design · Product decision · 2016

Soylent's 1.6 Powder: the meal replacement that made people ill

Soylent halted sales of its 1.6 Powder after customers reported stomach pain and vomiting, then reformulated to remove the suspect ingredients.

Soylent · 2016-10-28

What happened

Soylent, the meal-replacement brand that promised complete nutrition in a bottle, halted sales of its 1.6 Powder in October 2016 after a handful of customers reported stomach pain, vomiting and diarrhea.

The company had already recalled its protein bars for the same symptoms. It said fewer than 0.1 percent of users were affected but could not name the culprit, and planned to reformulate by removing the ingredients the powder shared with the bars.

Why it happened

  • Customers reported stomach pain, vomiting and diarrhea after consuming 1.6 Powder
  • Soylent halted sales while it investigated, months after recalling its bars
  • The company reformulated to remove the suspect shared ingredients
What it costFlagship powder pulled; reformulationembarrassing

The lesson

A product that promises to replace food cannot make people sick even once. Soylent halted its flagship 1.6 Powder after gastrointestinal complaints and had to reformulate.

Sources

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