The encyclopedia · Strategy & Leadership · Strategic decision · 2015–2020
Bullion bets and China stores halved Soo Kee — founders bought it back at 15 cents
Singapore jeweller Soo Kee listed at S$168M in 2015; a bullion bet, a China dash and COVID halved it, and the founders bought it back at S$84M in 2020.
Soo Kee Group · SK Jewellery Group · 2020-09
What happened
Soo Kee Jewellery grew out of a 700 sq ft shop in Bedok Central that the Lim family opened in 1991 into more than 60 stores across Singapore and Malaysia, run under the Soo Kee, SK Jewellery and Love & Co brands. The group listed on the Singapore Exchange's Catalist board in 2015 at 30 cents a share — a market value of about S$168 million.
After the listing it piled on side ventures: a 70%-owned gold-trading unit (SK Bullion), a crypto-currency payments tie-up signed in January 2019 and dropped in March, and a push into China — two Shenzhen stores in 2018 and Chongqing and Chengdu flagship stores in 2019. Mall rents were rising while the core retail business slowed: rent expense grew 8.3% to S$21.56 million in FY2018 even as revenue fell.
SK Bullion was shut in May 2019 and liquidated that August. Revenue fell 46% in the third quarter of 2019 and 44% in the first half of 2020 as COVID froze jewellery sales. With the shares at 8.8 cents, the founders offered 15 cents a share on 2 September 2020 to take the company private — valuing it at about S$84 million, half the 2015 listing value. The offer closed on 16 October with 97.8% valid acceptances, and SGX-ST approved the delisting on 13 November 2020.
Why it happened
- The bullion bet lost money for years: SK Bullion made a post-tax loss of S$1.09M in 2018, its goodwill was written off, and shutting it in May 2019 cost S$29.3M of revenue in the following quarter
- The China dash landed at the worst moment: Shenzhen stores generated just S$849K in 2018, Chongqing and Chengdu flagships opened in 2019, and COVID froze the discretionary spending they depended on
- The mall-retail core was already bleeding: rent expense rose 8.3% to S$21.56M in FY2018 while revenue fell, and global headwinds — the trade war, Brexit, Japan–Korea tensions — cut jewellery footfall
- COVID finished the fall: Q3 2019 revenue fell 46% and H1 2020 fell 44%; with shares at 8.8 cents, founders bought back at 15 cents — public shareholders got half their 2015 money back after five years
The lesson
Side-bets bleed a slowing core: Soo Kee's bullion, China and crypto ventures lost money while mall sales slowed, and when COVID hit the founders bought back at half price — shareholders paid the bill.
Aftermath
SK Jewellery Group delisted in late 2020 and continues under family ownership; its sites still list more than 60 stores across Singapore and Malaysia. The public era ended with minority shareholders exiting at 15 cents a share — half the 2015 IPO price — after the founders' bullion, crypto and China bets had consumed five years of the company's value.
Sources
- The Straits Times — Lim siblings of SK Jewellery make cash offer to take company private at 15 cents per share (2 Sep 2020; offer, 70.5% premium over 8.8c close, S$84M valuation, 82.61% holdings, 60+ stores, challenging outlook in SG/MY/TH/CN)
- The Business Times — Offer to delist SK Jewellery closes with 97.8% valid acceptances (Oct 2020; offer closed 16 Oct, OroGreen Investment offeror, compulsory acquisition at S$0.15)
- Rapaport — Revenue Tumbles at Singapore's SK Jewellery (2019; Q3 revenue -46% to S$32.6M, net profit -58%, SK Bullion closure cost S$29.3M revenue, Star Carat lab-grown launch Oct 2019)
- SIAS — 3 Questions on SK Jewellery Group Limited, AGM 29 April 2019 (PDF; bullion goodwill write-offs 2017/2018, crypto POS MOU signed Jan 2019 and dropped, PRC revenue S$849K, rent +8.3% to S$21.56M)
- The Business Times — Liquidators named for closing of SK Jewellery bullion unit (18 Aug 2019; creditors' voluntary liquidation, 2018 post-tax loss S$1.09M, net tangible liabilities ~S$700K)
- 网易财经 — 新加坡SK珠宝公司利润下滑 (19 Aug 2020; H1 2020 revenue -44% to S$39.8M, net profit -81% to S$514K, COVID store closures, Chongqing/Chengdu flagships)
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