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Bullion bets and China stores halved Soo Kee — founders bought it back at 15 cents

Singapore jeweller Soo Kee listed at S$168M in 2015; a bullion bet, a China dash and COVID halved it, and the founders bought it back at S$84M in 2020.

Soo Kee Group · SK Jewellery Group · 2020-09

What happened

Soo Kee Jewellery grew out of a 700 sq ft shop in Bedok Central that the Lim family opened in 1991 into more than 60 stores across Singapore and Malaysia, run under the Soo Kee, SK Jewellery and Love & Co brands. The group listed on the Singapore Exchange's Catalist board in 2015 at 30 cents a share — a market value of about S$168 million.

After the listing it piled on side ventures: a 70%-owned gold-trading unit (SK Bullion), a crypto-currency payments tie-up signed in January 2019 and dropped in March, and a push into China — two Shenzhen stores in 2018 and Chongqing and Chengdu flagship stores in 2019. Mall rents were rising while the core retail business slowed: rent expense grew 8.3% to S$21.56 million in FY2018 even as revenue fell.

SK Bullion was shut in May 2019 and liquidated that August. Revenue fell 46% in the third quarter of 2019 and 44% in the first half of 2020 as COVID froze jewellery sales. With the shares at 8.8 cents, the founders offered 15 cents a share on 2 September 2020 to take the company private — valuing it at about S$84 million, half the 2015 listing value. The offer closed on 16 October with 97.8% valid acceptances, and SGX-ST approved the delisting on 13 November 2020.

Why it happened

  • The bullion bet lost money for years: SK Bullion made a post-tax loss of S$1.09M in 2018, its goodwill was written off, and shutting it in May 2019 cost S$29.3M of revenue in the following quarter
  • The China dash landed at the worst moment: Shenzhen stores generated just S$849K in 2018, Chongqing and Chengdu flagships opened in 2019, and COVID froze the discretionary spending they depended on
  • The mall-retail core was already bleeding: rent expense rose 8.3% to S$21.56M in FY2018 while revenue fell, and global headwinds — the trade war, Brexit, Japan–Korea tensions — cut jewellery footfall
  • COVID finished the fall: Q3 2019 revenue fell 46% and H1 2020 fell 44%; with shares at 8.8 cents, founders bought back at 15 cents — public shareholders got half their 2015 money back after five years
What it costHalf its S$168M listing value gone; bought back for S$84Mcostly

The lesson

Side-bets bleed a slowing core: Soo Kee's bullion, China and crypto ventures lost money while mall sales slowed, and when COVID hit the founders bought back at half price — shareholders paid the bill.

Aftermath

SK Jewellery Group delisted in late 2020 and continues under family ownership; its sites still list more than 60 stores across Singapore and Malaysia. The public era ended with minority shareholders exiting at 15 cents a share — half the 2015 IPO price — after the founders' bullion, crypto and China bets had consumed five years of the company's value.

Sources

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