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The encyclopedia · Strategy & Leadership · Strategic decision · 1956–2008

Shinjuku Koma Theatre, the hall of enka, closed for a Godzilla hotel

Opened in 1956 with a spinning-top stage, Shinjuku's great show theatre played its last show on New Year's Eve 2008 — its site became a cinema and hotel tower.

新宿コマ劇場 · 東宝 · 2008-12

What happened

The Shinjuku Koma Theatre opened on 28 December 1956 in the heart of Kabukicho with 2,750 seats and its famous triple revolving stage — concentric rings that turned and lifted, like the spinning top ('koma') it was named after. For decades it was Japan's hall of enka: Hibari Misora and Saburo Kitajima played long resident seasons, and at its 1970s peak more than a million people a year passed through.

By the 1990s enka's audience was ageing and multiplexes were pulling crowds away. A restructuring plan in November 2003 failed to turn the theatre around, and the losses kept coming. On 28 May 2008 the operator Koma Stadium — part of the Toho group — announced the theatre would close: the building was over fifty years old, and Toho, which owned the land, had a redevelopment deal ready.

The final production was a Takarazuka revue on 22 December 2008; NHK aired a farewell special, and the very last performance came on New Year's Eve, the 41st Year-End 'Nippon no Uta'. Demolition began in March 2011. On 17 April 2015 the Shinjuku Toho Building opened on the site — a 31-floor tower with a 12-screen cinema, a 1,030-room hotel and a Godzilla head on its terrace. The new building deliberately included no theatre: the economics no longer worked.

Why it happened

  • Attendance slid for two decades as enka faded and cinemas took the crowd; a 2003 restructuring could not restore profitability.
  • The 1956 building needed heavy renovation, and landowner Toho had a better use for the block — a cinema and hotel tower.
  • When the operator and the landowner are in the same group, redevelopment wins the moment the stage stops paying.
What it costA 52-year theatre, traded for a hotel towercostly

The lesson

Koma ran 52 years, a million guests a year at peak. But the land was worth more than the stage: Toho rebuilt the site as a cinema-hotel tower and put no theatre in it.

Aftermath

The Shinjuku Toho Building — 31 floors, a 12-screen cinema, a 1,030-room hotel and a Godzilla head — opened on the site in April 2015.

Sources

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