Shangpin+ opened a 30,000-sqm outlet in 2024 — it closed two years later

Shangpin opened Beijing's first discount store in 2000 and grew the format into the Shangpin+ city-outlet brand, anchored by the Caoqiao store opened in 2013. Then, in March 2024, with offline retail already under pressure, it opened a new ~30,000-sqm outlet in Shunyi — the district's first, a standalone complex beside Renhe Park, pitched as a new retail flagship.

The new store lasted just over two years: Shunyi closed on April 2, 2026. The operator named rising rent and stubbornly high costs, and said it could not meet tenants' demands for lower fees and rent relief. The site sat away from core commercial districts with no direct metro — community foot traffic could not supply the citywide draw an outlet needs. On April 26 the 13-year-old Caoqiao store followed, with unresolved property-rights legacy problems, rent escalating, and brands demanding better terms. Shoppers' own verdict matched: inflated prices, weak discounts, famous brands disappearing.

The squeeze is structural for the urban-outlet format: city-center rents without the day-trip experience of suburban outlet malls, while livestream e-commerce eats away the 'genuine goods at low prices' advantage and hard-to-attract brands leave low-tier, homogeneous lineups. After April 2026, Shangpin+ holds three Beijing doors — Olympic Village, Wukesong, Huilongguan — and says it will refine those stores, differentiate the brand mix, run online and offline as one channel, and rebalance rent against tenant economics.