The encyclopedia · Strategy & Leadership · Strategic decision · 1980–2006
The Sands was imploded for a $1.5B resort that never rose
Atlantic City's Sands closed on 11 November 2006 so Pinnacle could build a $1.5B resort; the tower was imploded in 2007 and the lot sat vacant for years.
Sands Atlantic City · Pinnacle Entertainment · 2006-11
What happened
The Sands began as the Brighton Hotel & Casino, opened on 13 August 1980 — Atlantic City's first ground-up casino hotel after legalization — and was renamed the Sands in 1981. In its heyday it hosted Rat Pack-era entertainers, championed poker and VIP perks, and survived a 1998 bankruptcy that ended with Carl Icahn buying the property in 2000. But the Borgata's 2003 opening reset the market, and the Sands — by then the smallest of the city's 12 casinos — could not keep up.
On 5 September 2006, Las Vegas-based Pinnacle Entertainment agreed to buy the Sands and the adjacent Traymore site from Icahn for $250 million, planning a $1.5 billion megaresort to open around 2011. The Sands closed its gaming floor at 6 a.m. on 11 November 2006 — the first time in Atlantic City's 28 years of legal gambling that a casino went out of business. About 2,100 employees lost their jobs. 'This is a funeral,' said Sands president George Toth.
Pinnacle made the point irreversible: the hotel tower was imploded on 18 October 2007 — the first casino-hotel implosion on the East Coast — and the parking garage followed in April 2008. Then the project died. Pinnacle cancelled the resort in 2010, and in 2013 the vacant land was sold to local developers for $29.5 million. The casino that closed for a rendering stayed a hole in the ground.
Why it happened
- The smallest casino in Atlantic City could not compete after the Borgata reset the market in 2003.
- Pinnacle bought the site for redevelopment, not for the operating business — the casino itself was expendable.
- The 2008 downturn killed the $1.5B financing window before a shovel went in; the project was cancelled in 2010.
The lesson
The Sands was closed and imploded for a $1.5B megaresort that was cancelled in 2010, the land sold for $29.5M. Demolishing a running casino for a rendering is a one-way bet.
Aftermath
The site stayed vacant for years; local developers bought the land for $29.5M in 2013, and a sports-and-entertainment complex proposal surfaced in the 2020s.
Sources
- Press of Atlantic City — Nov. 11, 2006: Sands Casino closes (gaming floor closed 6 a.m. on 11 November 2006; first casino to go out of business in Atlantic City's 28 years of legal gambling; about 2,100 employees lost jobs, notified by 1 p.m. the Friday before; Sands president George Toth: 'This is a funeral'; opened as Brighton Hotel Casino in August 1980, renamed Sands 1981 after Pratt Hotel Corporation took control; Carl Icahn bought the Sands out of bankruptcy in 2000 but never expanded it; Pinnacle Entertainment agreed to purchase the Sands from Icahn on 5 September 2006; Pinnacle demolished the Sands on 18 October 2007; planned $1.5 billion megaresort to open early 2011 was never built; gaming regulators supervised destruction of chips, cards and dice)
- Houston Chronicle / AP, November 2006 — Sands casino to close after 26 years (closing 6 a.m. Saturday after 26 years; Pinnacle Entertainment purchased the property from Carl Icahn in September 2006; Pinnacle planned to demolish the casino and hotel tower to build a larger, more luxurious casino; Governor Jon Corzine helped broker a severance deal; the Sands opened as Brighton Hotel & Casino in August 1980, known for Rat Pack-era entertainers and as an early adopter of poker and VIP perks; struggled to compete after the Borgata opened in 2003)
- Wikipedia — Sands Atlantic City (operated 13 August 1980 to 11 November 2006; opened as Brighton Hotel & Casino, the first ground-up casino hotel in Atlantic City after legalization; renamed Sands May 1981; 1998 bankruptcy, reorganized under Carl Icahn by 2000; smallest of Atlantic City's 12 casinos at closing; Pinnacle agreed to purchase the Sands and adjacent Traymore site in September 2006 for $250 million; tower imploded 18 October 2007 — first casino-hotel implosion on the East Coast — parking garage 3 April 2008; planned larger casino cancelled in 2010; land sold to local developers in 2013 for $29.5 million; site remained vacant)
spotted an error? The club wants to know.
More like this
Caesars closed its profitable Showboat casino, then barred its return
Miami Seaquarium, an oceanarium since 1955, closed in 2025 after welfare and rent disputes
WeightWatchers filed Chapter 11 to shed $1.15B after obesity drugs hit its model
Somewhere, someone solved the problem this company failed at. 2nd Opinion →

Comments · 0
Sign in to join the comments.