案例库 · 战略与领导 · 战略决策 · 1980–2006
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The Sands was imploded for a $1.5B resort that never rose
Atlantic City's Sands closed on 11 November 2006 so Pinnacle could build a $1.5B resort; the tower was imploded in 2007 and the lot sat vacant for years.
Sands Atlantic City · Pinnacle Entertainment · 2006-11
怎么回事
The Sands began as the Brighton Hotel & Casino, opened on 13 August 1980 — Atlantic City's first ground-up casino hotel after legalization — and was renamed the Sands in 1981. In its heyday it hosted Rat Pack-era entertainers, championed poker and VIP perks, and survived a 1998 bankruptcy that ended with Carl Icahn buying the property in 2000. But the Borgata's 2003 opening reset the market, and the Sands — by then the smallest of the city's 12 casinos — could not keep up.
On 5 September 2006, Las Vegas-based Pinnacle Entertainment agreed to buy the Sands and the adjacent Traymore site from Icahn for $250 million, planning a $1.5 billion megaresort to open around 2011. The Sands closed its gaming floor at 6 a.m. on 11 November 2006 — the first time in Atlantic City's 28 years of legal gambling that a casino went out of business. About 2,100 employees lost their jobs. 'This is a funeral,' said Sands president George Toth.
Pinnacle made the point irreversible: the hotel tower was imploded on 18 October 2007 — the first casino-hotel implosion on the East Coast — and the parking garage followed in April 2008. Then the project died. Pinnacle cancelled the resort in 2010, and in 2013 the vacant land was sold to local developers for $29.5 million. The casino that closed for a rendering stayed a hole in the ground.
为什么会这样
- The smallest casino in Atlantic City could not compete after the Borgata reset the market in 2003.
- Pinnacle bought the site for redevelopment, not for the operating business — the casino itself was expendable.
- The 2008 downturn killed the $1.5B financing window before a shovel went in; the project was cancelled in 2010.
教训
The Sands was closed and imploded for a $1.5B megaresort that was cancelled in 2010, the land sold for $29.5M. Demolishing a running casino for a rendering is a one-way bet.
后来呢
The site stayed vacant for years; local developers bought the land for $29.5M in 2013, and a sports-and-entertainment complex proposal surfaced in the 2020s.
资料来源
- Press of Atlantic City — Nov. 11, 2006: Sands Casino closes (gaming floor closed 6 a.m. on 11 November 2006; first casino to go out of business in Atlantic City's 28 years of legal gambling; about 2,100 employees lost jobs, notified by 1 p.m. the Friday before; Sands president George Toth: 'This is a funeral'; opened as Brighton Hotel Casino in August 1980, renamed Sands 1981 after Pratt Hotel Corporation took control; Carl Icahn bought the Sands out of bankruptcy in 2000 but never expanded it; Pinnacle Entertainment agreed to purchase the Sands from Icahn on 5 September 2006; Pinnacle demolished the Sands on 18 October 2007; planned $1.5 billion megaresort to open early 2011 was never built; gaming regulators supervised destruction of chips, cards and dice)
- Houston Chronicle / AP, November 2006 — Sands casino to close after 26 years (closing 6 a.m. Saturday after 26 years; Pinnacle Entertainment purchased the property from Carl Icahn in September 2006; Pinnacle planned to demolish the casino and hotel tower to build a larger, more luxurious casino; Governor Jon Corzine helped broker a severance deal; the Sands opened as Brighton Hotel & Casino in August 1980, known for Rat Pack-era entertainers and as an early adopter of poker and VIP perks; struggled to compete after the Borgata opened in 2003)
- Wikipedia — Sands Atlantic City (operated 13 August 1980 to 11 November 2006; opened as Brighton Hotel & Casino, the first ground-up casino hotel in Atlantic City after legalization; renamed Sands May 1981; 1998 bankruptcy, reorganized under Carl Icahn by 2000; smallest of Atlantic City's 12 casinos at closing; Pinnacle agreed to purchase the Sands and adjacent Traymore site in September 2006 for $250 million; tower imploded 18 October 2007 — first casino-hotel implosion on the East Coast — parking garage 3 April 2008; planned larger casino cancelled in 2010; land sold to local developers in 2013 for $29.5 million; site remained vacant)
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