RT-Mart's size chart called XL women 'utterly rotten' — the apology didn't land either

In November 2020 a 'women's size suggestion chart' from an RT-Mart store spread across Chinese social media: sizes S, M, L, XL and XXL mapped to 'slim', 'beautiful', 'rotten', 'utterly rotten' and 'utterly rotten' respectively, with a note reading 'for girls aged 18–35 only; consult staff about your figure first'. A fitting-room aid had become body-shaming and age exclusion in one poster.

The topic hit Weibo's trending list immediately; critics accused the chain of dressing contempt up as humour. On 12 November RT-Mart apologised, calling the wording inappropriate and the act of an individual store; the poster was taken down and headquarters promised tighter internal management. Many users said they did not accept the apology, noting nobody was held responsible — 'vulgarity passed off as humour' stuck to the brand.