The encyclopedia · Strategy & Leadership · Strategic decision · 2016–2018
Mingbike became the first bike-share to go bankrupt — 118,738 riders' deposits gone
China's Mingbike collected RMB 199 deposits from millions of users, then became the first bike-share to enter bankruptcy, with riders recovering nothing.
Mingbike (小鸣单车) · Guangzhou Yueqi Information Technology · 2018-07
What happened
Mingbike launched in Shanghai in September 2016, founded by Jin Chaohui, a co-founder of the student-services startup Zhaimi, with a team drawn from Didi and Uber. Within its first month it completed three funding rounds, capped by a RMB 100 million A round in October 2016 led by Deng Yonghao, chairman of the bicycle brand Kailushi, who then took over the company's operations.
The model leaned on rider deposits. Every user paid a RMB 199 deposit, and by the time the company collapsed it had taken in more than RMB 800 million from roughly four million users while deploying over 430,000 bikes. In July 2017 refunds began to stall, and by December the Guangzhou consumer commission filed a public-interest lawsuit — the first ever against a bike-share company.
On 23 November 2017 its controlling shareholder Deng Yonghao went missing, 99% of staff were laid off, and salaries went unpaid. On 27 March 2018 the Guangzhou Intermediate Court accepted a bankruptcy-liquidation filing, making Mingbike the first bike-share brand in China to enter bankruptcy.
The liquidation revealed the scale of the hole. Some 118,738 rider claims plus supplier and staff claims were registered, while the administrator recovered only about RMB 350,000. In July 2018 the remaining bikes were sold for RMB 12 each. Four million deposited riders were left holding claims against a company that had spent their money.
Why it happened
- Mingbike treated rider deposits as working capital, spending a pot of RMB 800 million that was never its own money.
- An A-round investor replaced the founder and bet the company on expansion and a deposit war it could not fund.
- When expansion stalled, the deposit pool was already spent, so refunds were impossible and bankruptcy was the only exit.
The lesson
Mingbike took 199 yuan from millions of users, spent the deposit pool on an unsustainable war, and became the first bike-share to go bankrupt. Deposits are riders' money, not your capital.
Aftermath
Mingbike's bikes were recycled at RMB 12 each in July 2018. The Guangzhou consumer commission's case was the first maintenance-action lawsuit against a bike-share, and the collapse became the template for the deposit-funded failures that followed across the industry.
Sources
- Wikipedia (zh) — 小鸣单车 (founded September 2016 in Shanghai by Jin Chaohui; RMB 100M A round led by Deng Yonghao on 2016-10-08; 199元 deposit, 800M+ collected from ~4M users over 430,000 bikes; deposits stalled July 2017; Deng missing 2017-11-23 with 99% layoffs; bankruptcy accepted 2018-03-27 as the first bike-share; 118,738 valid consumer claims and only ~350,000 yuan recovered; bikes recycled at 12元 each on 2018-07-26)
- The Paper (澎湃新闻), 2018 — Mingbike's bankruptcy and the deposit shortfall (liabilities of 55.4 million yuan and deposits owed of 23.63 million yuan)
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