Influencer 毛光光 returned his 20M+ follower accounts to his MCN and restarted from zero

毛光光, a male influencer whose comedy relied on playing women, became famous for his 柜姐 (counter-lady) series that began in 2020, building accounts with over ten million Douyin followers and more than 20 million across all platforms, an audience that was nearly 84% female.

When his contract with the MCN ran out, the agency kept pushing him to shoot more 柜姐 commercials to monetise the traffic, while he wanted to move past the character and be freer. On 16 July 2025 he announced on a new account that he had returned every account to the company.

The old accounts lost their momentum immediately: the biggest single day shed more than 300,000 followers and the Douyin account fell below 12 million. He left with only a makeup artist, a two-person studio, and a brand-new account with no audience.

The new account passed 900,000 followers within days on the strength of his name and cameos from fellow influencers, but the 20-million-strong audience he had spent years building now belonged to the MCN.