Lost Soles is an independent Liverpool fashion brand known for bold, graphic streetwear. Located at the Albert Dock, it offered contemporary menswear and distinctive printed clothing for eight years after opening in 2018. The shop became a local landmark, counting footballers Steven Gerrard and Wayne Rooney among its fans.
In May 2026 the team told its thousands of social media followers that Sunday 31 May would be the store's last day. Explaining the decision, the brand said its lease had come to an end and it would not be renewing it, adding that 'the high street is dying' and that small businesses were being pushed harder than ever to survive. Owner John Sutton's team thanked customers and staff for building 'a family' and 'a community' since 2018.
Rather than wind up, Lost Soles chose to retreat from the high street. 'As a company, we believe the future is online,' the brand said, announcing it would return to its roots with limited drops and pop-up stores around the country. A closing-down sale discounted everything left in store before the doors shut for good.
Chose not to renew, going online-only with limited drops and pop-ups, trading the physical store for a future it believed was online.
The Albert Dock lease ended and Lost Soles chose not to renew it, saying 'the high street is dying' and small businesses are being squeezed.
After eight years the brand decided the future was online, trading its physical store for limited drops and pop-ups.
When the high street dies, a beloved streetwear shop can't hold its lease forever — Lost Soles traded its store for an online future after eight years.
Lost Soles continues as an online brand, planning limited drops and pop-up stores around the country after leaving the Albert Dock. The closure ended an eight-year run at one of Liverpool's most visited landmarks, with the brand promising to return to its roots.
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